Here's what I was told (I rang to check in case they had somehow got an early delivery....):
Rolex UK are circulating a batch of promotion watches - i.e. no movements - to raise awareness to general public. (Most punters don't visit watch forums and haven't ever heard of Baselworld).
In this AD's case they have clear instructions: they take a 20% deposit and guarantee that they allocate all they get in order of deposits taken. When they deliver the Sky Dwellers to customers they have a policy of (i) remove all swing tags and (ii) they will keep the guarantee card in their safe for 12 months - to put off the flippers?
Anyway, that's all I know.
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