In fairness, taking one of the most expensive seller's asking price as any sort of indication as to what another business, not specialist in this area nor renowned for offering value, might always lead to disappointment.
In large part Goldsmiths is trading on its historical reputation and good fortune in having some very commercial brands. Their jewellery is generally very expensive for what it is. DFS-type sales shame our trade.
What were you selling? Did it have any service or parts needs?
H