I've gone the other way. When I first started collecting, I avoided Rolex like the plague. Too flashy, too obvious etc..
Then I bought an LV off a friend because it was cheap. They just work. Fit well, keep half decent time and as said, don't lose much (these were the days they went down in value!)
I'd say 90% of what I wear, and pretty much every watch I have on my to buy list is Rolex.