Mmm, a militarised Ice Watch?
I can see the appeal as a cheap beater/holiday watch but I don't understand it from Fortis point of view.
I was in Stewart watches of Leicester yesterday having a close up look at Fortis pieces (first time I'd seen any in the flesh), I was impressed with the build quality and the designs appealed to me. But having come up with this, it sort of lowers the brand image in my eyes.
Incidentally, why don't you like the 24h scale on the chapter ring?