I maybe wrong but when I bought mine in March of this year, the process was. Decide which version , select add to basket and then a message came up stating when Eddies store would open. In my case 2 pm on a Sunday two weeks ahead. You then just need to be quick, go on on the dot of two , or as soon as the site opens and checkout quickly. If you start browsing and reviewing your options don't be surprised if the site sells out. 5 mins is about. And remember you will have to key in all your details address payment etc which all takes time
Good luck, its worth the wait the watches are lovely.
Steve