I have owned a 50 Fathoms (which I wish I hadn't sold) I will go against the thread narrative and say I think these look great.
I bought a Moonswatch (since sold) and these look like they took feedback on board and built something better.
I would ditch the Nato, I don't think it works on a plastic watch. I've seen a few moonswatches on rubber straps and they look great so will buy one of these and try that myself.
3 young people in my office have already mentioned them to me this week (1 wears a Moonswatch) and I don't think any of them would have had a clue what a Blancpain was before this so job done from a marketing point of view.