I bought myself the 35mm quartz version last summer, and I've been very happy with how it feels and looks in general.
If the same design was produced by a brand higher up the Swatch ladder, with a level of finish a couple of steps beyond this, and with similarly more refined movement (setting the time accurately is more luck than skill) I would be delighted to pay the necessary extra.
The bracelet's plentiful halflinks are actually ⅔-links, so with trial and error you can find a really good fit.