It's a good read. We've also seen collaborations with Fears and Garrick, also Fears and Christopher Ward utilising CW's jump hour module. Smaller brands like Studio Underd0g are getting noticed on foreign shores too. Having been to see Bremont in Henley On Thames, it's a pretty exciting time for british watch brands. There's even a 'trade body' called The british watch and Clock makers Alliance helping to spread the word.