https://www.ebay.co.uk/itm/MWC-W-W-W....c100009.m1982
No law against pretentious descriptions.
"Well they would say that ... wouldn't they!"
That is abhorrent.
As stated in the ebay listing:
MWC are a leading supplier, not just to the military but also to police forces, anti terrorist units, airlines, mining companies and a diverse variety of government agencies and departments. They are one of the largest specialist manufacturers of high performance military watches and produce a wide range of models either to customers specific design requirements or by tendering for contracts where quality, reliability and durability are of primary importance.
Last edited by sundial; 14th April 2021 at 18:05.
"Well they would say that ... wouldn't they!"
It's a bit disappointing that the watch tries to draw on both WWW and Dirty Dozen heritage. It's a poor homage to those names, showing no attention to detail & bearing little resemblance when you look close. Almost an afterthought to reference these terms. As a watch in it's own right at that price point not that bad.
Well, that's a new angle compared to the OP's gripe.* I suspect all this thread is actually about is MWC-hating along the lines of 'haters gonna hate'. Boring - but that's the internet.
As regards the OPs gripe, I agree the marketing lines may, or may not, be a bit of a silly list of claims, but I couldn't really care less.* It affects my life nought - as does most marketing hyperbole.
If I were to be slightly MWC-hyperbole-judgey, and I'm not, I would think that, if not true, its blurb is a bit of a covering-personal-inadequacy type of claim; but given the - to me -* bizarre* 'issue' obsession of some punters, I can see why it may be felt to be a clever marketing line..... but the bottom line is, I just don't care.* I've 3 decades+ invested in the Forces, and I simply don't care. It doesn't offend me, and I see it for what it is: just a marketing blurb.
More pertinent, I would suggest, is: "are the watches any good?'
Which, you address:
"As a watch in it's own right at that price point not that bad."
So that's nice. 😊
The watch is a homage to the WWW ‘Dirty Dozen’ watches and to be honest their are worse attempts out there. It doesn’t try to copy any particular maker but is more of a generic style. (There is more than a hint of JLC there though)
Would I buy one - no
Is it the worst watch I have ever seen - no
Is their marketing complete BS - yep!
What movement does MWC use in their dirty dozen hommage?
According to the eBay description linked above, "Quartz VD78 Movement". MWC website also details a "21 Jewel Automatic Movement" option for an extra 50 quid.
I bought an MWC on a really ratty old issued NATO a while back. Chucked the rubbish half away. Still getting great use from the NATO ;-)