It is.
Because their agreement with PayPal has expired/is expiring and they would rather the customer just has a direct relationship with them.why?
More straight forward - straight profit because they control the fees and also it makes them more attractive because of cutting paypal and their fees out of the loop.Cui bono? (Best guess: tax / money laundering reasons. But my paypal account is the only money my wife doesn't see, so this is bad news for me.)