Yeah they are pretty special all right, also immune from having to pay wages to their entire work staff whilst all this is going on, rent where applicable, cost of material stockpiles, and the list goes on. Masters of marketing, of course most of the events where they market to have been cancelled (e.g. Formula 1). Rolex are a business like any other, if yup think they are sitting round with relaxed faces I'd imagine you're wrong. Make no mistake, this is a worrying time for all concerned.