I'm not really bothered about Bremonts marketing TBH, if I like a watch & I can afford it, that does it for me, it's the watch I will be wearing not the marketing, history or association with anything or person. I don't like a lot in Bremonts range which translates to most mainstream makers for me. In fact I can't really think of one brand that every single watch in their line-up appeals, Oris, Longines, Omega, Rolex, Zenith for example.
However the Alt1/P that I have, is for my money a super example of what I like about Chronographs, large arabic luminous numbers, very clever & robust case construction, Val 7750 finished to a very high standard, nice click-stop internal rotating, bezel, looks good on leather or bracelet, nice heft & a 'Chronometer' certificate to wrap it all up in, Ha.
Lovin' mine.