Hard to believe this could succeed.
If I buy a Rolex, or any other watch, or any car, or any other item, for that matter, I can alter it in anyway I choose, if I want to put a different dial or hands on it, if i want to DLC it etc etc I can, it is my property, I can customise it as I wish. I can also sell it on subsequently, as long as I describe it accurately.
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There must be something else involved here.
Mitch