Hah! Amazing way to capitalise on it. Great that you have a bit of a choice on the design too.
This popped up in my Facebook feed - apparently Swatch would like to cash in on all the fun and frivolity of Brexit with a Brexit themed (s)watch and guess the date game. Could this be the famously opaque Swiss sense of humour at work? Whether it is or not, I’m kind of stunned. But I suppose it has at least prompted me to post a link to their website so I guess it’s working, whatever they’re thinking.
Hah! Amazing way to capitalise on it. Great that you have a bit of a choice on the design too.
NB - I added exclamation and question marks to the thread title, much as you would add !? to a chess move that’s either brilliant or absolutely terrible, or is surprising but possibly in a suicidal way. Moser should be familiar with the concept. I guess if the intention was to make me click and discover that you can customise a Swatch by moving a picture around, it worked. But it also left me thinking, ‘Are you laughing at us Swatch? Because from here in the UK it’s not all that funny and I can think of a great place for you to stuff your watch!’
That is brilliant!
Needs humour in this pretty crap situation to highlight just how bad things have got.
The solution is a Perpetual Calendar....
Or perhaps a Retrograde Date complication?
Retrograde
/ˈrɛtrəɡreɪd/
adjective
1.
directed or moving backwards.
"a retrograde flow"
synonyms: backward, backwards, reverse, rearward, directed backwards, retreating, retrogressive
"the retrograde motion of the planets"
2.
reverting to an earlier and inferior condition.
"to go back on the progress that has been made would be a retrograde step"
synonyms: for the worse, regressive, negative, downhill, unwelcome, unprogressive; More
We are the laughing stock of Europe but I don’t think this helps.