Surely it is in the best interest of Rolex to allow the present situation to continue. They could easily increase their prices due to stifled demand and make more profit for less work, also the brand image would continue to rise.
Surely they do not want to return to the days when nearly every customer was trying to negotiate a discount.
So very well put!
Personally I don’t have any ‘six digit’ models but, were they readily available at retail, there are some I would buy. They are by far better engineered and designed than anything that has come before from Rolex. When I put my old GMT against modern one, mine feels like some kind of fake. Beautiful watches the ceramic bezeled ones to boot and damn good value for what they are. It is no mystery that demand exceeds supply.
If you don’t like them then don’t buy but the constant whining is so obviously rooted in envy and frankly sounds pathetic.
It's not a foolish assumption at all. Two years ago, half the questions on the forum were about what size discount could you expect to achieve when buying from an AD and what price you could screw from a grey dealer.
Today the discussion is whether it makes sense or not to pay a premium over the MRP.
The market is showing that if the present shortage continues, prices can easily be increased due to the exclusivity factor.
Please do not patronise me Mick, I have been collecting, buying and selling watches for over over 40 years.
The market for Rolex has changed over the years by virtue of the grey market forces and supply restrictions.
They have never been mass market and never will be and they were never going to stand by and watch sales for AD's tank on the back of the grey market conveyor belt.
Last edited by Chris_in_the_UK; 27th January 2019 at 00:00.
When you look long into an abyss, the abyss looks long into you.........
Great watches, grotesque and, by repetition, boring status quo.
Personally I am not anti-Rolex, I just wouldn’t pay over list for any watch on principle - irrespective of the brand.
It’s fairly easy for me in that a) the only Rolex I’ve ever wanted is a DSSD, b) I’m never going to have the spare cash to buy one new anyway, c) I always buy either new and discounted or second-hand and d) I picked up a second-hand DSSD on SC a few weeks ago so my Rolex buying days are now over!
Whilst I admire Rolex watches for their quality and think their business model is very clever, that business model treats potential customers poorly (as does the behaviour of some of their ADs).
Simon
I thought about posting my opinion, but I think I'll wait for the next anti-rolex thread.
Ok let us look at the new SS Skydweller.
I think the RSP is around £9.5k but grey dealers and private individuals are pumping them out for around £11k.
It makes sense for Rolex to make the RSP £11k.
They could easily make the RSP of the ceramic Daytona £14k and get away with it.
The endless argument over Rolex supply issues seems to miss one fairly substantial point IMHO. It apparently takes a year to manufacture a Rolex watch so even if Rolex were to turn up the taps right now, it would be at least a year before availability started to increase and probably more like 2 or 3 before the waiting list backlog got cleared. That is if they could find the staff they would need to do that. Couple that with an apparently unquenchable demand built on decades of strategic marketing, Rolex being owned by a charitable foundation who's primary concern is the stability and continuance of Rolex, where profits are ploughed back into the company or donated to charity and the rumour that they could operate for years with zero income simply on what they have stashed away, normal business motivations would seem to have limited applicability.
Wasn't it the case that in blind trials people tend to prefer Pepsi? Personally, I'll have a Nautilus if we're being aspirational. The fact is that Rolex are today a mid market mass produced brand who have a speckled history of playing fast and loose with the facts in their advertising, a veblen driven economic model and they are, of course, the finest manufacturers of a brand ever.
That said, I have a soft spot for pretty much anything in a 34 - 36mm Oyster case.
Pretty much this for me as well. I own three 5-digit reference models, all from the 2001-2004 era. The case size/shape is spot on, SELs, proper lume, still have some vintage charm and when I bought them, were affordable.
Rolex used to be just another watch brand, with a bit of kudos sprinkled over. Now they’ve become some sort of demented life goal. I really couldn’t be arsed to go through the faff of trying to buy a new model, even I liked any.
I’m always wondering if the arse will fall out of the Rolex marketing model of unattainable desirability, but that’s probably exactly why it does so well.
I’ll stick with what I’ve got and will never need to worry about the stickers or warranty cards because they’ve long gone.
If my AD said that I had to leave a deposit and I was guaranteed a new Pepsi in say 6-12 months I would be more than comfortable with that set up. This would be a fair system in my view. Unlikely I know
What shortage? The amount with grey dealers is what I find confronting and surely new owners who allegedly"flip" can't all be to blame?:
• https://www.chrono24.com.au/rolex/re...tm?loggedOut=1
I am inclined to open an anti ‘anti (new) Rolex thread’
I think Rolex have done something right. Those who love the brand talk about it and those who dislike the brand / its practices talk about it.
SS Pepsi at Schiphol this am. Weird that they would get a delivery on a Sunday and I doubt it would have hung around if a delivery had come on another day and it had been put in the window. ND Sub as well.
Here’s an idea - rather than starting another Rolex thread, why not start a new thread about a brand you do like? Then we can redress the balance a bit. All you’re doing here is making another thread about something you and I don’t care about.
Give the rest of us Rolex bored readers something more interesting to read.
Just another ground hog day. But it's a good that we all don't like the same stuff.
Personally I struggle to understand all the hype regarding the new Ceramic GMT's simply because they are so similar to the 16750 and 16700/710 (which are quite easy to find) and more expensive.
If 7-9k for a 16750/16700 is crazy, then 12-15k for a Ceramic Pepsi is mind boggling. Emperors new clothes springs to mind.
Whoever does not know how to hit the nail on the head should be asked not to hit it at all.
Friedrich Nietzsche
for my part I am not a vintage watch fan ( which is strange seen as I live my life mostly in the past with other interests) I am fortunate that I am completely happy and wanted the DJ I have and can get at a good price but I am old so ss sport watches are not high on my wish list as I believe the DJ are considered for the older gentlemen anyway LOL. so this whole debate kinda goes over my head .
Its all about choice
You can wait and wait
Or pay a premium at the grey dealers
Or buy something else
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I’d really like a Sub no date, but if I walked into an AD and was told I’d need to join a waiting list for a year or more I’d say no thanks and go to one of the many other brands out there that produce watches of same or better quality. There’s just too much choice and diversity for me to wait.
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But you will still really like the Sub no date in a year's time so why not register your interest with the AD now?
In 12 months, when you have found that the stop-gap watch didn't sate your appetite, out of the blue will come ring-ring: 'Hi there Mr Raff, it's Mr AD, I got that ND Sub that you're after....'
True. But it wouldn’t be a stop gap watch, there are loads I like as much as a sub, and if readily available when I’m in a position to purchase, I’d go for one of those.
I won’t be buying anything for the next few years anyway, as I’ve spent enough last year and have other priorities. GS Hi-beat, Nomos Club and a gshock meet my ‘needs’. When I’ve got 5-6k to spare I’ll not want to wait a year. And if you do put your name down and get the call when you don’t have the cash, that would just be soul destroying
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Everyone to their own. Nothing wrong with Rolex, I get a lot out of owning a Steinhart lookalike or a 36mm PRS25 for a fraction of the money.
This thread has made me dig out my 1967 5513 and wear it for the day on a £7 Zulu which I normally reserve for my 007
a quick wrist shot
Last edited by BillN; 27th January 2019 at 15:17.
Totally agree if you take out the speculators
Your wait would be acceptable
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