They already sell a number of Maybach branded models - this will just be the first SUV. if you look at Carscoops etc you can see the actual styling which is a classic two-box SUV based on the GL-class. It certainly won't be this show car. It will have much of the S-class Maybach tech and interior with unique styling elements outside but will be an extensive trim-level upgrade with some advanced early-use tech (active suspension has been talked about).