Originally Posted by
doug darter
OTT design, advertising full of superlatives, celebrity names, company endorsements, sporting connections, great photography.
They have off the shelf Standard or modified movements, some have good decoration, but make spurious claims, but with disingenuous information.
Overhyped reputation engendered by all of above leads to prices akin to those inflated by reputation unwarranted akin to Sicura aka Breitling ie, undeserved!!
These watches really should be priced around half what is being charged. They have no true heritage. There is nothing special about them, their casemaking or movements. They are not innovative in any way. the design has no integrity, it is dishonest. the design cue's are taken from established aviation and naval iconography. Any art student could do similar work by looking through military history books.
The brand claims it's 'heritage' from Aviation and Naval history!! The brand isn't old enough to have any heritage.
Timefactors watches can claim real heritage. Eddie's watches are probably better made and engineered, probably better developed, have custom made casework, some have COSC movements, some have specially developed movements. None cost more than £2000, and in my honest opinion, none of Bremont's watches look as good as either of the Dreadnoughts!!
There are other Boutique brands that cost a lot less which also have production standards as high as Bremont, brilliant design, and true functionality, which also are bargains in comparison.
I have nothing against Bremont, and I'm not for a moment saying that they are not good watches. They are merely average watches, at above average prices, with below average (in my opinion) design integrity.
Christopher Ward seems to be, in my opinion headed in the same direction.
These are boutique brands acting and charging like Swiss ‘heritage’ brands, and don’t get me started on this lot!!!!!