Originally Posted by
RobDad
I used to work very near Bond Street throughout the 90's and 00's and bought and sold about a dozen various submariners, Seadwellers, LV's - etc - all brought brand new from AD's over that time. And I didn't ever go on a waiting list, I just used to have a look in the window of the AD's I passed a few times a week and buy the watch I wanted when it appeared in the window. Every now and again a member of staff would pop out and ask if they could help and I'd be told the watch I wanted was 'incredibly hard to get, there's a waiting list' etc, and within a few months ( I can't remember ever waiting long) one of them would have the watch I wanted in the window and I'd buy it. Ok, I was in an advantageous position because I could pop out for a sandwich at lunchtime and look in half a dozen Rolex AD windows on the way, but i was left with the impression the whole thing was a bit of a game and frankly a lot of smoke and mirrors. I have never wanted a Daytona, just don't like choronographs and didn't ever see a steel one appear in an AD window, so maybe that would have been an exception - but the whole waiting list thing is largely marketing nonsense imho. And threads like this show how effective it is! - and funny enough, having bought and sold so many I've now reached a point where I have zero interest in them. But I remember feeling really lucky and my pulse quickening when I'd buy a Seadweller straight out of a display case when I'd been told there was a 5 year waiting list a month before!! When that excitement disappeared so did my desire to buy them, so maybe it worked very well?!
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