To be fair to Rolex, and illustrated on here before with historical data by Haywood, all their recent price increases have been triggered by something outside their control.
IIRC, 8 out of 10 price increases were down to exchange rates, and the others down to movements in the cost of materials.
Based on that, and evidence earlier in this thread I think it's pretty certain that prices will increase and soon. My own opinion is that they will have a few smaller rises a few months apart, rather than one large increase. Again, they've done this in the past.
I think they will go with one large rise as everyone is expecting it & also they have the currency market as a justification.
If they go with a small rise now & nothing changes in 6 months & they rise again people will mumble that there's only just been a price increase & they will be seen as the bad guys, but perfect time now to stick up to 10% on easily I'd have thought especially as every other Swiss brand will be doing the same.
Well, actually this currency adjustment isn't that big compared to the trend since 2007, when we saw a lot of the price increases
http://finance.yahoo.com/echarts?s=G...22linear%22%7D
Got a new watch, divers watch it is, had to drown the bastard to get it!
This is where I sit (where RobDad is) That the modern Rolex features at all on the radar is starting to become a little tiresome to me. Likewise I sigh every time I see a Bremont thread as they always descend into arguments about marketing and branding as if other brands that get air time here aren't playing the same game. The stream of negative comments to a recent Bremont item on Hoodinkee just looked like a buch of self appointed forum experts going through a right of passage by spurting not one original thought about the watch and its makers just to fit in with the crowd and gain entry to the club.
What attracted me to the forum was the exact opposite attitude. The acceptance that pleasure in watches was to be found at any price point and it was just a case of whatever you take pleasure in was what it was all about and here you might find a like-minded person to share that enthusiasm with. As a result I've bought at a few different price points but always because I like the watch, accepted the cost of entry and cared not for any brand baggage, positive or negative.
Not everyone would agree with your choice but the arguments for or against seemed to focus on the watch itself and not so much value was placed on the brand currency. I don't say that to suggest that being seduced by a brand somehow makes you intellectually inferior just that it wasn't really relevant. Bit like asking on a car enthusiast forum, "would I look good in this car?", thats not really what car enthusiasts are about.
Anyway, ramble over, I'll keep enjoying threads about peoples passion for watches and avoid the brand debates.
Everyone's getting really touchy here haha.
Indeed, what we have seen could rather be described for the most part as a drop in the value of the currencies we use, rather than an increase in the inherent value of our watches. To an extent, Rolex prices and gold have not gone up......the pound / euro is just worth less.
I can understand why some don't wish to read these threads, but then if you don't like dwarf porn you do have the choice not to visit dwarf porn sites. Since Rolex as a single brand represent over 50% of all new watch sales in the UK at £5,000+ ( an extraordinary level of market dominance ), it is clear than many will find the brand and its marketplace of interest. Perhaps these people's tastes or spending power / inclination are not shared by all, but if tz-uk is a venue for people passionate about watches then surely there is a place for them here? The thread view counts alone would rather suggest that such discussions are of interest to many members.
With kind regards,
Haywood M
Comes back to the age old...
'You gotta pay to play'
Ive often wondered why my V serial DSSD (which points to @ 2009 production) was only sold in 2011. Could it have been sat in an ADs vault whilst RRPs increased?
Does anybody know if/when Rolex increased their RRPs between 2009 and late 2011?
Mine was bought at full RRP of £7070 (iirc, I'd have to check the receipt). Since then there has been 1 price rise in just over 3 years, albeit about a grand!
Prices of new Rolex watches in the UK were reviewed in February 2009, January 2010, October 2010, January 2011 and June 2011. There was of course a subsequent rise in June 2012.
These reviews, powered by the prevailing trend in precious metals and the Swiss Franc against the GBP, led many observers to conclude that Rolex were "always putting prices up every year" and other such nonsense. It is not difficult to look back at other periods --- which we will see again at some point --- where prices do not move for years.
As for the DSSD being stock-piled.......apart from its initial honeymoon, it has not been such a steady "banker" as other models and would not, perhaps, be many people's first choice to remove from sale, but it could have been.
With kind regards,
Haywood Milton
never mind prices going up, imagine the panic if prices started coming down!
No such Rolex pricing scenario causing panic is foreseen by this observer.
The currencies and commodities do of course "go the other way" and have in the past. Rolex however, unlike Breitling and some other brands, simply held prices steady for years at a time until inflation / currency / commodity aligned to make a further increase due again. There have been periods of six years or more where prices for many models did not change.
When the precious metals drop at some point and when the currencies other than the Swiss Franc "bounce off the bottom" (which they may not have reached yet), I think you will see another period of static Rolex RRPs in the relevant territories, and no worse.
Haywood M
Last edited by Haywood_Milton; 23rd January 2015 at 18:03. Reason: Deleted unnecessary line.
Spoke to an AD. They expect 8% price increase in February.
UK ADs have not been told anything yet, but several agree that 1st February may well be the date to watch.
Apparently, Richemont Group have just increased Euro prices by 8% but not GBP prices. Similarly, there is no guarantee that Rolex UK prices will go up......though on balance I think they will, albeit by significantly less than the Eurozone increase.
Haywood M
Last edited by Haywood_Milton; 24th January 2015 at 13:06. Reason: Similarly has a "y" in it....
Just to add to the thoughts around dealers stockpiling. I enquires about various watches 3 weeks ago via various sellers on chrono24. Pretty much every single one now says that the watches are out of stock whilst being freely available 3 weeks ago
Apart from the tiny adjustment for reduced VAT back in December 2008 - December 2009, can anyone find an example of Rolex dropping RRPs in the UK?
History repeats itself. Currencies and commodities rising and falling is not a new phenomenon. Historically, at least, when the tide turns Rolex UK have simply held prices static for years at a time.
Look at this slideshow graphic which I prepared for a presentation to the UK trade in late 2013, the data having been drawn directly from Rolex UK price lists, covering a representative sample of all different types of models, metals, sizes and values :
Of particular note should be the long horizontal lines ( 1997-2005 approx ) where prices of the sample models remained unchanged for many years at a time.
Please do not reproduce this graph without my permission / acknowledgement.
With kind regards,
Haywood Milton
Last edited by Haywood_Milton; 24th January 2015 at 16:05.
Erm, struggling to think if this has ever happened in terms of Rolex, I'm not sure many brands or collections have been reduced.
Didn't Breitling reduce their prices across the collections a few years ago? From memory that happened globally so wasn't specific to a region.
Regarding Rolex UK RRPs reducing, that was a rhetorical question :-)
Yes, Breitling and others have indeed reduced their prices on occasion. Specifically, their accounts and relative market weakness in the UK ( simple statistics, Breitling fans, I have no axe to grind ) paint a very different picture from the situation with Rolex in this country.
Haywood
No stock piling at Goldsmiths bullring anyway! Walked past today and there were Explorer II's (black & white) SD4000, DSSD, GMT's, Yacht Masters, Milgauss ect all in the window & all at 'todays' RRP :)
Rolex may have a slight increase inline with the other brands that have moved 3-8% but are more likely to cut the AD margin as they reduce the distribution and outlet networks so as they draw down to 50 UK outlets the demand is greater at them but the margin smaller
RIAC
At Schiphol there was no SS sports models available. I think something is going to happen.
Had all sorts in goldsmiths leicester yesterday eg ss sub for £5700
Basically the salesman questioned my Daytona being legit as my wife happened to mention I got it as memorable gift on the birth of our daughter 3 months ago, and when he questioned the great timing of the four year waiting list and I said I sourced it on the day after her birth from an AD in Italy he told me no legitimate Rolex AD in Italy would sell to me in the UK and it would be wise for me to contact Rolex UK and check the details against lost and stolen, to which I mentioned the watch had already been to St James to get sized he didn't believe me and stated if it could be done everyone would do it as they sell for £10,000 here! Guess he meant to beat the so called waiting lists!
Maybe his comments were well meant but they certainly didn't come across that way and not how as a prospective customer I expected to be spoken to so we just left, lost a sale as my wife really liked a ring she tried on there.
Exactly Mark.
What he said could of been well meanted and when reading my post people may feel I have overreacted but it wasn't so much the words but more how it was said to me!
My wife who is more easy going then myself was even taken back by it.
On a plus the lady who first served us was lovely