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Thread: No panic here about the Rolex price increase?

  1. #101
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    Quote Originally Posted by pitbull666 View Post
    Funny that as I have approached four AD's in regards to 3 different watches and all have stated 4 weeks eta when I know in the past it's been a lot quicker.
    Be interested in what their reply would be if you asked if you could place a deposit down on the watch at the current RRP?

  2. #102
    Quote Originally Posted by MrSimba View Post
    Be interested in what their reply would be if you asked if you could place a deposit down on the watch at the current RRP?
    Only asked at two and both said they will take a deposit to order in but price would be whatever is set by Rolex at time of delivery/collection.

  3. #103
    Quote Originally Posted by Huertecilla View Post
    Yup. You nailed it. Thorstein can be proud of you.


    Just about everybody with two working brain cells knows this. That Swiss luxury branded watch prices are detached from the tangible
    The crystal ball question is whether the world market of luxury goods buyers will ever see it as the emperor's cloths or not. I think not. I do expect informed watch enthusiast to start wondering and read up below the surface on their hobby.

    It is all VERY recent history. Only just before the internet. As such almost prehistory to some, not right under the finger tips but it is easily available in tangible paper format. One would expect mechanical watch lovers to appreciate that medium ;-)
    Let me engage one of my two brain cells to answer your follow up question. No, people who buy into the luxury goods market will not ever see it as the emperor's new clothes. HTH.

  4. #104
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    To be fair to Rolex, and illustrated on here before with historical data by Haywood, all their recent price increases have been triggered by something outside their control.

    IIRC, 8 out of 10 price increases were down to exchange rates, and the others down to movements in the cost of materials.

    Based on that, and evidence earlier in this thread I think it's pretty certain that prices will increase and soon. My own opinion is that they will have a few smaller rises a few months apart, rather than one large increase. Again, they've done this in the past.

  5. #105
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    I think they will go with one large rise as everyone is expecting it & also they have the currency market as a justification.

    If they go with a small rise now & nothing changes in 6 months & they rise again people will mumble that there's only just been a price increase & they will be seen as the bad guys, but perfect time now to stick up to 10% on easily I'd have thought especially as every other Swiss brand will be doing the same.

  6. #106
    Quote Originally Posted by MST View Post
    I don't doubt that in this instance a price increase is inevitable and [arguably] justifiable to protect their business, but what were their excuses before?
    Well, actually this currency adjustment isn't that big compared to the trend since 2007, when we saw a lot of the price increases

    http://finance.yahoo.com/echarts?s=G...22linear%22%7D

  7. #107
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    Quote Originally Posted by RobDad View Post
    This thread is, imho of course, a sad indicator of the wis world when we're all talking in terms of finance and markets - I'm not remotely interested in all that, I enjoy wearing, collecting and discussing the merits of all kinds of watches - and when it all turns to the world of money and finance I start to glaze over. Sadly that's how I feel when I look in an AD's window - they all cost the same as a decent car and I start to glaze over.......I don't need to be a financial genius to know the prices are going through the roof, to the point where sadly I've lost interest. Emperors new clothes - however you spin them.
    ^^^^

    ^+1

    The title of this thread is sad enough.

    Panic my arse, just buy another watch, they are out there you know!

    But, you do indeed get a lesser return when you suddenly need a new kitchen or your car brakes down.........

    Daddel.
    Got a new watch, divers watch it is, had to drown the bastard to get it!

  8. #108
    Quote Originally Posted by MST View Post
    I don't doubt that in this instance a price increase is inevitable and [arguably] justifiable to protect their business, but what were their excuses before?
    Why do you think Rolex have to provide an excuse for the price rise? What do they owe you?

  9. #109
    This is where I sit (where RobDad is) That the modern Rolex features at all on the radar is starting to become a little tiresome to me. Likewise I sigh every time I see a Bremont thread as they always descend into arguments about marketing and branding as if other brands that get air time here aren't playing the same game. The stream of negative comments to a recent Bremont item on Hoodinkee just looked like a buch of self appointed forum experts going through a right of passage by spurting not one original thought about the watch and its makers just to fit in with the crowd and gain entry to the club.

    What attracted me to the forum was the exact opposite attitude. The acceptance that pleasure in watches was to be found at any price point and it was just a case of whatever you take pleasure in was what it was all about and here you might find a like-minded person to share that enthusiasm with. As a result I've bought at a few different price points but always because I like the watch, accepted the cost of entry and cared not for any brand baggage, positive or negative.

    Not everyone would agree with your choice but the arguments for or against seemed to focus on the watch itself and not so much value was placed on the brand currency. I don't say that to suggest that being seduced by a brand somehow makes you intellectually inferior just that it wasn't really relevant. Bit like asking on a car enthusiast forum, "would I look good in this car?", thats not really what car enthusiasts are about.

    Anyway, ramble over, I'll keep enjoying threads about peoples passion for watches and avoid the brand debates.

  10. #110
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    Quote Originally Posted by matt74 View Post
    Let me engage one of my two brain cells to answer your follow up question. No, people who buy into the luxury goods market will not ever see it as the emperor's new clothes. HTH.
    Thanks for agreeing.

  11. #111
    Quote Originally Posted by Huertecilla View Post
    Thanks for agreeing.
    Who scored the points there was it you or me?

  12. #112
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    Quote Originally Posted by spluurfg View Post
    Well, actually this currency adjustment isn't that big compared to the trend since 2007, when we saw a lot of the price increases

    http://finance.yahoo.com/echarts?s=G...22linear%22%7D
    Wow. That is some drop in value over 8 years.

  13. #113
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    Quote Originally Posted by matt74 View Post
    Who scored the points there was it you or me?
    The Swiss luxury brands.

  14. #114
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    Everyone's getting really touchy here haha.

  15. #115
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    Indeed, what we have seen could rather be described for the most part as a drop in the value of the currencies we use, rather than an increase in the inherent value of our watches. To an extent, Rolex prices and gold have not gone up......the pound / euro is just worth less.

    I can understand why some don't wish to read these threads, but then if you don't like dwarf porn you do have the choice not to visit dwarf porn sites. Since Rolex as a single brand represent over 50% of all new watch sales in the UK at £5,000+ ( an extraordinary level of market dominance ), it is clear than many will find the brand and its marketplace of interest. Perhaps these people's tastes or spending power / inclination are not shared by all, but if tz-uk is a venue for people passionate about watches then surely there is a place for them here? The thread view counts alone would rather suggest that such discussions are of interest to many members.

    With kind regards,

    Haywood M

  16. #116
    Comes back to the age old...

    'You gotta pay to play'

  17. #117
    Grand Master Daddelvirks's Avatar
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    Quote Originally Posted by pitbull666 View Post
    Comes back to the age old...

    'You gotta pay to play'
    With money you don't actually have.........

    Daddel.
    Got a new watch, divers watch it is, had to drown the bastard to get it!

  18. #118
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    Quote Originally Posted by Huertecilla View Post
    The Swiss luxury brands.
    But given they have to increase just to maintain existing margin then they are not really gaining anything extra. Prob losing as puts them further and further from joe soaps budget.

  19. #119
    Quote Originally Posted by Daddelvirks View Post
    With money you don't actually have.........

    Daddel.

    Haha yeah maybe not for all my wanted list.

  20. #120
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    Quote Originally Posted by Haywood_Milton View Post
    I can confirm that there is stock-piling going on in some quarters :-)

    Haywood
    Ive often wondered why my V serial DSSD (which points to @ 2009 production) was only sold in 2011. Could it have been sat in an ADs vault whilst RRPs increased?

    Does anybody know if/when Rolex increased their RRPs between 2009 and late 2011?

    Mine was bought at full RRP of £7070 (iirc, I'd have to check the receipt). Since then there has been 1 price rise in just over 3 years, albeit about a grand!

  21. #121
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    Quote Originally Posted by stefaulkner View Post
    Ive often wondered why my V serial DSSD (which points to @ 2009 production) was only sold in 2011. Could it have been sat in an ADs vault whilst RRPs increased?

    Does anybody know if/when Rolex increased their RRPs between 2009 and late 2011?

    Mine was bought at full RRP of £7070 (iirc, I'd have to check the receipt). Since then there has been 1 price rise in just over 3 years, albeit about a grand!
    Prices of new Rolex watches in the UK were reviewed in February 2009, January 2010, October 2010, January 2011 and June 2011. There was of course a subsequent rise in June 2012.

    These reviews, powered by the prevailing trend in precious metals and the Swiss Franc against the GBP, led many observers to conclude that Rolex were "always putting prices up every year" and other such nonsense. It is not difficult to look back at other periods --- which we will see again at some point --- where prices do not move for years.

    As for the DSSD being stock-piled.......apart from its initial honeymoon, it has not been such a steady "banker" as other models and would not, perhaps, be many people's first choice to remove from sale, but it could have been.

    With kind regards,

    Haywood Milton

  22. #122
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    never mind prices going up, imagine the panic if prices started coming down!

  23. #123
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    No such Rolex pricing scenario causing panic is foreseen by this observer.

    The currencies and commodities do of course "go the other way" and have in the past. Rolex however, unlike Breitling and some other brands, simply held prices steady for years at a time until inflation / currency / commodity aligned to make a further increase due again. There have been periods of six years or more where prices for many models did not change.

    When the precious metals drop at some point and when the currencies other than the Swiss Franc "bounce off the bottom" (which they may not have reached yet), I think you will see another period of static Rolex RRPs in the relevant territories, and no worse.

    Haywood M
    Last edited by Haywood_Milton; 23rd January 2015 at 18:03. Reason: Deleted unnecessary line.

  24. #124
    Spoke to an AD. They expect 8% price increase in February.

  25. #125
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    Quote Originally Posted by LonginesManiac View Post
    Spoke to an AD. They expect 8% price increase in February.
    I was told 9% on January the 23rd which was yesterday. I don't think anyone knows

  26. #126
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    UK ADs have not been told anything yet, but several agree that 1st February may well be the date to watch.

    Apparently, Richemont Group have just increased Euro prices by 8% but not GBP prices. Similarly, there is no guarantee that Rolex UK prices will go up......though on balance I think they will, albeit by significantly less than the Eurozone increase.

    Haywood M
    Last edited by Haywood_Milton; 24th January 2015 at 13:06. Reason: Similarly has a "y" in it....

  27. #127
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    Quote Originally Posted by omarcomarco View Post
    never mind prices going up, imagine the panic if prices started coming down!
    Absolutely!!!

  28. #128
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    Just to add to the thoughts around dealers stockpiling. I enquires about various watches 3 weeks ago via various sellers on chrono24. Pretty much every single one now says that the watches are out of stock whilst being freely available 3 weeks ago

  29. #129
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    Apart from the tiny adjustment for reduced VAT back in December 2008 - December 2009, can anyone find an example of Rolex dropping RRPs in the UK?

    History repeats itself. Currencies and commodities rising and falling is not a new phenomenon. Historically, at least, when the tide turns Rolex UK have simply held prices static for years at a time.

    Look at this slideshow graphic which I prepared for a presentation to the UK trade in late 2013, the data having been drawn directly from Rolex UK price lists, covering a representative sample of all different types of models, metals, sizes and values :


    Of particular note should be the long horizontal lines ( 1997-2005 approx ) where prices of the sample models remained unchanged for many years at a time.

    Please do not reproduce this graph without my permission / acknowledgement.

    With kind regards,

    Haywood Milton
    Last edited by Haywood_Milton; 24th January 2015 at 16:05.

  30. #130
    Quote Originally Posted by Haywood_Milton View Post
    Apart from the tiny adjustment for reduced VAT back in December 2008 - December 2009, can anyone find an example of Rolex dropping RRPs in the UK?
    Erm, struggling to think if this has ever happened in terms of Rolex, I'm not sure many brands or collections have been reduced.

    Didn't Breitling reduce their prices across the collections a few years ago? From memory that happened globally so wasn't specific to a region.

  31. #131
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    Quote Originally Posted by christech81 View Post
    Erm, struggling to think if this has ever happened in terms of Rolex, I'm not sure many brands or collections have been reduced.

    Didn't Breitling reduce their prices across the collections a few years ago? From memory that happened globally so wasn't specific to a region.
    Regarding Rolex UK RRPs reducing, that was a rhetorical question :-)

    Yes, Breitling and others have indeed reduced their prices on occasion. Specifically, their accounts and relative market weakness in the UK ( simple statistics, Breitling fans, I have no axe to grind ) paint a very different picture from the situation with Rolex in this country.

    Haywood

  32. #132
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    No stock piling at Goldsmiths bullring anyway! Walked past today and there were Explorer II's (black & white) SD4000, DSSD, GMT's, Yacht Masters, Milgauss ect all in the window & all at 'todays' RRP :)

  33. #133
    Quote Originally Posted by MrSimba View Post
    No stock piling at Goldsmiths bullring anyway! Walked past today and there were Explorer II's (black & white) SD4000, DSSD, GMT's, Yacht Masters, Milgauss ect all in the window & all at 'todays' RRP :)
    Yep I was there yesterday, didn't stay long as the guy I beleive was the manager was pretty rude to me!

  34. #134
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    Quote Originally Posted by pitbull666 View Post
    Yep I was there yesterday, didn't stay long as the guy I beleive was the manager was pretty rude to me!
    What he do?

  35. #135
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    Quote Originally Posted by omarcomarco View Post
    never mind prices going up, imagine the panic if prices started coming down!


    They can drop by 50 percent as far as I am concerned, I'd still sleep tight!

  36. #136
    Quote Originally Posted by 893bet View Post
    What he do?
    In a round about way called me a liar and said I needed to check my watch on the lost/stolen register.

    All over the typical rubbish AD's spurt on about when It comes to the Daytona's.

  37. #137
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    Rolex may have a slight increase inline with the other brands that have moved 3-8% but are more likely to cut the AD margin as they reduce the distribution and outlet networks so as they draw down to 50 UK outlets the demand is greater at them but the margin smaller
    RIAC

  38. #138
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    At Schiphol there was no SS sports models available. I think something is going to happen.

  39. #139
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    Quote Originally Posted by china View Post
    At Schiphol there was no SS sports models available. I think something is going to happen.
    My hopes of getting a DSSD Blue at Schiphol at a decent discount later this year are diminishing... <sulk>

  40. #140
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    Had all sorts in goldsmiths leicester yesterday eg ss sub for £5700

  41. #141
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    Quote Originally Posted by 100thmonkey View Post
    Rolex may have a slight increase inline with the other brands that have moved 3-8% but are more likely to cut the AD margin as they reduce the distribution and outlet networks so as they draw down to 50 UK outlets the demand is greater at them but the margin smaller
    Interesting theory. I wonder how many places there are in the UK where you can buy a Rolex?

  42. #142
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    Quote Originally Posted by Bruno View Post
    Interesting theory. I wonder how many places there are in the UK where you can buy a Rolex?
    Currently quite a few but the future business model might see them reduced to strategically placed boutiques and flagships stores totalling 50 UK wide!
    RIAC

  43. #143
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    Quote Originally Posted by 100thmonkey View Post
    Currently quite a few but the future business model might see them reduced to strategically placed boutiques and flagships stores totalling 50 UK wide!
    You can still buy a Rolex in Rugby from a small shop with good friendly service. It will be a shame if these small independent dealers disappear.

  44. #144
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    Quote Originally Posted by Huertecilla View Post
    Ah.
    So prices in shops are based on future replenishment cost and have no relation to book value based on what it cost to buy in.
    Wow. That certainly is new economics for me.
    No wonder you and me don't have the same view on horology.
    That's how gasoline (petrol, I guess?) is sold in the USA - current price is a function of expected cost to refill the station tanks. If you see regular price fluctuations, that's how it's sold where you live as well.

  45. #145

    Area manager

    Quote Originally Posted by pitbull666 View Post
    Yep I was there yesterday, didn't stay long as the guy I beleive was the manager was pretty rude to me!
    If it was Nigel I find it hard to believe - top bloke end of.

    Always helpful and gone out of his way with valuations etc for me previously.

  46. #146
    Quote Originally Posted by Sweepinghand View Post
    If it was Nigel I find it hard to believe - top bloke end of.

    Always helpful and gone out of his way with valuations etc for me previously.
    Can't remember his name but Nigel doesn't ring a bell, so maybe not him.

    But implying a potential customers watch is stolen is not the best way forward.

  47. #147
    Grand Master markrlondon's Avatar
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    Quote Originally Posted by pitbull666 View Post
    But implying a potential customers watch is stolen is not the best way forward.
    I'm dying to know this: What were the circumstances under which this person implied that your watch was stolen?

  48. #148
    Quote Originally Posted by markrlondon View Post
    I'm dying to know this: What were the circumstances under which this person implied that your watch was stolen?
    Basically the salesman questioned my Daytona being legit as my wife happened to mention I got it as memorable gift on the birth of our daughter 3 months ago, and when he questioned the great timing of the four year waiting list and I said I sourced it on the day after her birth from an AD in Italy he told me no legitimate Rolex AD in Italy would sell to me in the UK and it would be wise for me to contact Rolex UK and check the details against lost and stolen, to which I mentioned the watch had already been to St James to get sized he didn't believe me and stated if it could be done everyone would do it as they sell for £10,000 here! Guess he meant to beat the so called waiting lists!

    Maybe his comments were well meant but they certainly didn't come across that way and not how as a prospective customer I expected to be spoken to so we just left, lost a sale as my wife really liked a ring she tried on there.

  49. #149
    Grand Master markrlondon's Avatar
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    Thanks.

    Quote Originally Posted by pitbull666 View Post
    he told me no legitimate Rolex AD in Italy would sell to me in the UK and it would be wise for me to contact Rolex UK and check the details against lost and stolen, to which I mentioned the watch had already been to St James to get sized he didn't believe me and stated if it could be done everyone would do it as they sell for £10,000 here!
    LOL, oh dear.

    Quote Originally Posted by pitbull666 View Post
    Maybe his comments were well meant but they certainly didn't come across that way and not how as a prospective customer I expected to be spoken to
    I can well understand. Criticising one's (potential) customer in that way is very poor form.

  50. #150
    Exactly Mark.

    What he said could of been well meanted and when reading my post people may feel I have overreacted but it wasn't so much the words but more how it was said to me!

    My wife who is more easy going then myself was even taken back by it.

    On a plus the lady who first served us was lovely

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