You could, though you won´t plausibly be having a shot of making your money back and maybe a profit on an SM...you´ll only have a watch to enjoy not the added value of the equivalent of also a ticket in a raffle*.
* I only went with raffle having taken on board the Rolex CEO´s comment that it´s dangerous to think of their watches as investments.
Obviously none of this is in any way directed or personal, and it´s humorously, kindly meant.