I’ve noticed that in recent years there have been a lot of vintage brand relaunches (Aqua star, Vertex, Fears, O&W, Yema, Nivada Grenchen etc etc).

While it’s great to see some fantastic watches make a comeback, I struggle to imagine how these brands move forward in the next 5 or 10 years. Are they just well-timed but cynical cash-grabs, genuinely enthusiast-driven optimism or am I missing the long term strategy?