Baltic Watch, Smiths PRS or Zelos? Which Wrist Watch Microbrand Can Be Major?
https://www.youtube.com/watch?v=OeqLzaKjVt4

"Baltic Watch, Smiths PRS and Zelos have something in common: They are microbrands with a limited audience. But it doesn't have to stay that way. What are the ingredients of a major watch brand like Rolex, Longines or Patek Philippe?"

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This dropped yesterday but as Smiths did not win...

What does he know?

I am going to start telling him off about the way he physically handles the watches he reviews.