I loathe them.

They are so rarely incorporated into the actual design of a watch. More often than not they are an afterthought. A hole on the face. Put there, not by a designer, but a marketing department.

Why…in this day and age when the date is so ubiquitous...does anyone need one? Why do watch manufacturers make something beautiful only to carve a chunk out of it. Longines, in particular, seem addicted to them.

And yet, many new watches still feel the need to include them.

I don't get it.