I've never really understood this model from Rolex. In fact I was surprised to find out a few years ago that it's an official release. I'm talking about this...



(Sorry for the huge picture but my iPhone isn't playing ball)

...The Rolex GMT 116759. It's a white gold, diamond encrusted, PCL version of the GMT and I just don't understand why anyone would buy it.

Of course, there's the bling factor but why offer it on this particular model?! You can't make any use of the GMT hand without working out where the third hand would be pointing to... By which time you'd have managed to calculate the time difference in your head anyway. There should be a free augmented reality app for your phone to allow you to read the time on it!!

The retail is around £60k I believe as well; a MASSIVE jump from the <£6k steel version it's based on.

I'm sure "Mr. Veblen" will come along with his explanation but I just can't understand the appeal.