I'm very open-minded about watches (see my sig ). I'll happily wear/buy anything from a ten pound Casio to something...erm, not so cheap.

But if I see someone wearing an Emporio Armani, especially any male over the age of 25, I can't help thinking 'naff'....like they've gone to a High St. jewellers and bought the most high-volume, mass market-aimed tat with a fashion name on it - or someone's done it for them.

Its perhaps only EA, Toy Watch and those other brightly coloured resin watches that I also feel this way about.

Is there any brand or style, at either end of the market, that you find just...naff?