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Thread: Which watch brands lose most value?

  1. #1

    Which watch brands lose most value?

    Hi folks -

    A comment on the thread about spending 4 grand on a Seiko (interesting question, by the way, I voted yes) got me thinking. One poster observed that he didn't want to lose 50% of the cost of the watch after 6 months. Now, I don't know if that is the case with the top-tier Seikos, but in the experience of the board, which of the higher-quality watch brands lose the most value after a year or two of ownership in percentage terms? (obviously the most expensive watches will lose the most in absolute terms!)

    What is the experience of the board? Has anyone taken any bigs hits on resale?

    Cheers,
    Gav.

  2. #2

    Re: Which watch brands lose most value?

    GP seem to lose value massively if bought at list. Though in reality it should be possible to get one at a tidy discount.

    In general, obscure watches will drop quickly, so I think companies like Bell & Ross would lose value quite a bit.

  3. #3
    Master ingenioren's Avatar
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    Re: Which watch brands lose most value?

    Would think most/all of the 'fashion' brands bar Chanel J12 !!!
    :wink:
    Peter

  4. #4
    Master
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    Re: Which watch brands lose most value?

    Yeah definitely GP, MLC now that they have some really expensive stuff lose a bit of value as well

  5. #5

    Re: Which watch brands lose most value?

    Quote Originally Posted by ingenioren
    Would think most/all of the 'fashion' brands bar Chanel J12 !!!
    :wink:
    Peter
    I think the fashion brands are eliminated by the phrase, 'higher-quality watch brands' :wink:

    G.

  6. #6
    Master searat's Avatar
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    Re: Which watch brands lose most value?

    The brands with mostly quartz movement models such as TAG and Tissot, or the kinetic Seikos and solar Citizens, don't seem to hold value well, but I think it's the perceived value of the movement as much as the actual brand. For example a quartz Omega Seamaster Pro will typically sell on Sales Corner for around 50% of the current retail price, whereas the same watch with a mechanical movement will sell for up to 75%. Example SMP model 2264.50 (quartz) new cost about £1150, on SC of late around £600. SMP model 2254.50 (automatic) same in almost all respects except movement as 2264.50, new was £1350 or more, lately on SC around £1050.
    Cheers
    Steve

  7. #7
    Grand Master Christian's Avatar
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    Re: Which watch brands lose most value?

    Tag Heuer loses a lot...particularly the Monaco. I think this is due to the incredible overpriced RRP.

    Breitling seems to lose a bit too, especially watches like Navitimers. Again, I think this is because the £3999 RRP or whatever it is, is completely overpriced. Omega less so, and Rolex even less than that.

  8. #8

    Re: Which watch brands lose most value?

    Girard Perregaux seem to crash in the uk, but europe appears to love the brand, I also fancy a JLC mc chrono, and these seem to go from nearly £6k to nearly £3k in pretty quick time, I think the general public are more rolex/omega /breitling focussed than other parts of the world maybe?

  9. #9
    Master
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    Re: Which watch brands lose most value?

    I'd never buy an Anonimo brand new. Just have to compare Juras prices to the pre owned sales on SC.

  10. #10

    Re: Which watch brands lose most value?

    [quote="GOAT"]Girard Perregaux seem to crash in the uk, but europe arrears to love the brand, quote]


    Thry dont sell wel in the Uk same with a lot of msaller brands dont have mch agents ehre as they dont sell well and go for nothing second hand !

    GP's ,Maurice Lacroix etc

  11. #11
    Grand Master
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    Re: Which watch brands lose most value?

    every brand i buy :cry:
    ktmog6uk
    marchingontogether!



  12. #12
    Master
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    Re: Which watch brands lose most value?

    ball seem to lose a fair chunk, which is good as I like them :D

  13. #13

    Re: Which watch brands lose most value?

    Ebel aren't that great either :(

    I have a beauty of a 1911 BTR Chronograph that retails at £4,175 but you would struggle to get 50% of value for it even in mint condition. I have spoken to Blowers and a few other second hand specialists who all say the workmanship and detail are top drawer but there is just very little demand for them in comparison to the Rolexes and Panerais of this world.

  14. #14

    Re: Which watch brands lose most value?

    The reason I ask is more from the perspective of a potential buyer of a used watch than buyer of a new one. I'll have to start looking at Ebel - I'm not sure I'm too keen on MLC and I actively dislike Tag, rightly or wrongly...I think some of the crummy watches they make (the quartz F1 watches for example) have whatever the opposite of a halo effect is on the rest of the range. GP tend to be a little bit loud for my taste, and of course the fashion brands are a non-starter :)

    Any other potential pre-owned bargains out there?

    G.

  15. #15
    Grand Master Chris_in_the_UK's Avatar
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    Re: Which watch brands lose most value?

    GP seem to fall more than most
    When you look long into an abyss, the abyss looks long into you.........

  16. #16
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    Re: Which watch brands lose most value?

    Tend to agree re GP.

    RRP for this is £10,100.



    I just bought a new one for £3,350!

    Great quality for the money IMO.

    S

  17. #17
    Master vRSG60's Avatar
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    Re: Which watch brands lose most value?

    Submariners certainly hold their value long term.
    I paid £650 for my Tudor Sub new in 1996. And £1450 for my non date Rolex Sub. 2nd hand in 2001
    What price now. :P

  18. #18
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    Re: Which watch brands lose most value?

    I agree, Breitling looses a lot. Feels like they loose half the RRP as soon as they leave the store, at least here in Sweden. That's why they are great bargains pre-owned 8)

  19. #19
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    Re: Which watch brands lose most value?

    GPs definately, in my view they are overpriced at list with the dealers having massive room for negotiation. In my view a GP evo3 is worth slightly more than a Daytona, but not as much as an AP ROC. The result of their pricing policy is loads of watches going to grey market, and deflated second hand prices. But if you compare grey prices to second hand they really dont lose that much value.

  20. #20
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    Re: Which watch brands lose most value?

    Some Omegas take a right tumble, and not the ones you'd expect either. Quite a few Aqua Terras have been found on the SC here and elsewhere for half the new price, or less. Same goes for the endless LEs, whose premium when new is usually eroded, often because the mists of time obscure whether or not it was an LE in the first place.

    I'd expect to see Constellations to shed the most, being of a rather idiosyncratic design, but you don't see them very often at all.

    Breitling used prices puzzle me - there are demand forces at play that I don't understand. You can have a ten-year-old 38mm Colt auto with a stretchy old-hat bracelet for £600, which seems to be the floor for the simpler ones - or a new-ish Superocean with considerably better specs and rifle-bolt build for around £300 more.
    ...but what do I know; I don't even like watches!

  21. #21
    Master darrenw's Avatar
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    Re: Which watch brands lose most value?

    Quote Originally Posted by ktmog6uk
    every brand i buy :cry:
    I can relate to that :wink:

  22. #22
    Grand Master Andyg's Avatar
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    Re: Which watch brands lose most value?

    Quote Originally Posted by xdonolix
    GPs definately, in my view they are overpriced at list with the dealers having massive room for negotiation. In my view a GP evo3 is worth slightly more than a Daytona, but not as much as an AP ROC. The result of their pricing policy is loads of watches going to grey market, and deflated second hand prices. But if you compare grey prices to second hand they really dont lose that much value.
    Listen to this man - he makes perfect sense. No way a Steel or Ti GP Evo 3 is worth £10K (however no way a new SS Daytona is worth £8K), however if you can get one for around £3K then its great value for money and will not drop much more than that.

    Also I would say that a you will get a much better GP for £3-4K than you will for a £3K-4K Panerai. I cannot believe that people will pay £8K for a manual wound UNITAS based Panerai, which has a movement which costs about £200 quid and yes I am talking about the PAM 249.

    As as for a £63K for an PAM 203 (which has a $5000 movement in it) just crazy!!

    Andy

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  23. #23
    Craftsman Dave W's Avatar
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    Re: Which watch brands lose most value?

    Tag values sag like an old broad's boobies. :wink:

    Dave

  24. #24
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    Re: Which watch brands lose most value?

    Quote Originally Posted by ingenioren
    Would think most/all of the 'fashion' brands bar Chanel J12 !!!
    :wink:
    Peter
    What are the "fashion brands" ?

  25. #25
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    Re: Which watch brands lose most value?

    Quote Originally Posted by 146edward

    What are the "fashion brands" ?
    all of them, especially the perfume,watch,clothes brands


    http://blog.perpetuelle.com/index.php/w ... axial-man/

  26. #26

    Re: Which watch brands lose most value?

    Quote Originally Posted by Andyg
    Quote Originally Posted by xdonolix
    GPs definately, in my view they are overpriced at list with the dealers having massive room for negotiation. In my view a GP evo3 is worth slightly more than a Daytona, but not as much as an AP ROC. The result of their pricing policy is loads of watches going to grey market, and deflated second hand prices. But if you compare grey prices to second hand they really dont lose that much value.
    Listen to this man - he makes perfect sense. No way a Steel or Ti GP Evo 3 is worth £10K (however no way a new SS Daytona is worth £8K), however if you can get one for around £3K then its great value for money and will not drop much more than that.

    Also I would say that a you will get a much better GP for £3-4K than you will for a £3K-4K Panerai. I cannot believe that people will pay £8K for a manual wound UNITAS based Panerai, which has a movement which costs about £200 quid and yes I am talking about the PAM 249.

    As as for a £63K for an PAM 203 (which has a $5000 movement in it) just crazy!!

    Andy
    Some valid points a 3k GP is probably better value than a 3k Panerai, but Panerai's look a tad better than GPs....IMO of course :wink:

  27. #27
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    Re: Which watch brands lose most value?

    what about GO. anyone know if their simpler complications hold their values well?

  28. #28
    Grand Master Chris_in_the_UK's Avatar
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    Re: Which watch brands lose most value?

    Quote Originally Posted by Andyg
    [I cannot believe that people will pay £8K for a manual wound UNITAS based Panerai, which has a movement which costs about £200 quid and yes I am talking about the PAM 249.

    As as for a £63K for an PAM 203 (which has a $5000 movement in it) just crazy!!

    Andy
    Ok Andy - for the sake of the discussion, how much does a Rolex movement cost to make? Probably a couple of hundred quid? What does a JLC cost - similar.

    Any thoughts guys?
    When you look long into an abyss, the abyss looks long into you.........

  29. #29
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    Re: Which watch brands lose most value?

    Quote Originally Posted by Chris_in_the_UK
    Quote Originally Posted by Andyg
    [I cannot believe that people will pay £8K for a manual wound UNITAS based Panerai, which has a movement which costs about £200 quid and yes I am talking about the PAM 249.

    As as for a £63K for an PAM 203 (which has a $5000 movement in it) just crazy!!

    Andy
    Ok Andy - for the sake of the discussion, how much does a Rolex movement cost to make? Probably a couple of hundred quid? What does a JLC cost - similar.

    Any thoughts guys?
    I think the point wasn't production cost but the cost you or I could but the movement for. Its not an inhouse movement, though admittedly we would have problems finishing it as good as Panerai.

    http://www.cousinsuk.com/catalog/4/221/1972.aspx

  30. #30
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    Re: Which watch brands lose most value?

    I AM IN SHOCK THAT HUBLOT HAS NOT BEEN MENTIONED YET!!!

    - With all their base ETA calibres and insane price-tags.
    Yes, I know, a watch with cheramics and rubber and a lot of other "specialities" are nice but there are SO few that can sustain a decent value after leaving the store!!


    - Morten

  31. #31
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    Re: Which watch brands lose most value?

    Quote Originally Posted by mollzo
    I AM IN SHOCK THAT HUBLOT HAS NOT BEEN MENTIONED YET!!!

    - With all their base ETA calibres and insane price-tags.
    Yes, I know, a watch with cheramics and rubber and a lot of other "specialities" are nice but there are SO few that can sustain a decent value after leaving the store!!


    - Morten
    I disagree, Hublot Big Bangs at least sell well in the pre owned market. You are looking at around 30% off retail for an 18 month old one which in my view is pretty decent and not massively out of line with Rolex.

  32. #32
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    Re: Which watch brands lose most value?

    Quote Originally Posted by mollzo
    I AM IN SHOCK THAT HUBLOT HAS NOT BEEN MENTIONED YET!!!

    - With all their base ETA calibres and insane price-tags.
    Hublot doesn't fit base ETA calibres. Were you looking at a fake? :lol:
    ...but what do I know; I don't even like watches!

  33. #33
    Grand Master Chris_in_the_UK's Avatar
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    Re: Which watch brands lose most value?

    Quote Originally Posted by xdonolix
    Quote Originally Posted by Chris_in_the_UK
    Quote Originally Posted by Andyg
    [I cannot believe that people will pay £8K for a manual wound UNITAS based Panerai, which has a movement which costs about £200 quid and yes I am talking about the PAM 249.

    As as for a £63K for an PAM 203 (which has a $5000 movement in it) just crazy!!

    Andy
    Ok Andy - for the sake of the discussion, how much does a Rolex movement cost to make? Probably a couple of hundred quid? What does a JLC cost - similar.

    Any thoughts guys?
    I think the point wasn't production cost but the cost you or I could but the movement for. Its not an inhouse movement, though admittedly we would have problems finishing it as good as Panerai.

    http://www.cousinsuk.com/catalog/4/221/1972.aspx
    That's what clouds the issue for me - I would guess the cost of production is waaaay below the price to you or I for many of the high end pieces. It just gets attention with ETA & UNITAS based watches because you can look up the cost. The cost for a Rolex is only known when you get the bad news following sending it in for a service.
    When you look long into an abyss, the abyss looks long into you.........

  34. #34

    Re: Which watch brands lose most value?

    A pitty ofr GP, they have some nice model like the Richeville. New model for me are not nice.
    Except Rolex and Patek difficult to find a brand which is not loosing too much value.
    fab

  35. #35

    Re: Which watch brands lose most value?

    Ok, aside from Ebel maybe, GP for sure, TAG and MLC for those who like that sort of thing, do we have any other candidates for quality brands that lose 50% of their cost price at resale time a year later? I've got money burning a hole in my pocket here :)

    G.

  36. #36
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    Re: Which watch brands lose most value?

    Quote Originally Posted by fab75
    A pitty ofr GP, they have some nice model like the Richeville. New model for me are not nice.
    Except Rolex and Patek difficult to find a brand which is not loosing too much value.
    fab
    LIke with any brand different models are more resilient than others. ltd edition PAMs, certain Sinns and certain JLCs don't fall very far

  37. #37

    Re: Which watch brands lose most value?

    Quote Originally Posted by Parabola
    Quote Originally Posted by fab75
    A pitty ofr GP, they have some nice model like the Richeville. New model for me are not nice.
    Except Rolex and Patek difficult to find a brand which is not loosing too much value.
    fab
    LIke with any brand different models are more resilient than others. ltd edition PAMs, certain Sinns and certain JLCs don't fall very far
    Dammit, Sinn and JLC are two of the brands I'm most interested in...

    G.

  38. #38
    Master
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    Re: Which watch brands lose most value?

    Graham seem to be a particularly poor investment. Also, as mentioned previously, Anonimos lose a ton from new, but bottom out pretty quickly so a used one wouldn't be too bad I reckon. Anyone know the score with Corum? I really like the Admiral's Cup range, but I'm scared of the depreciation...

  39. #39
    Grand Master abraxas's Avatar
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    Re: Which watch brands lose most value?

    .
    Cartier lose 50% the second you step out of the jeweller's door.

    john
    Costume jewellery. Ouch!!!

  40. #40

    Re: Which watch brands lose most value?

    Hardly ever buy new & when I do I'm very careful. The worst depreciation I've suffered so far was 20% on a pre-owned Anonimo.
    Andy

    Wanted - Damasko DC57

  41. #41
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    Re: Which watch brands lose most value?

    Quote Originally Posted by abraxas
    .
    Cartier lose 50% the second you step out of the jeweller's door.

    john
    Are you sure ? I was looking for a Tank americaine (just looking...) and found that they didn't loose so much value.

  42. #42
    Grand Master abraxas's Avatar
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    Re: Which watch brands lose most value?

    Quote Originally Posted by alcmeonide
    Quote Originally Posted by abraxas
    .
    Cartier lose 50% the second you step out of the jeweller's door.

    john
    Are you sure ? I was looking for a Tank americaine (just looking...) and found that they didn't loose so much value.
    The ladies quartz do ... :wink:

    john
    Costume jewellery. Ouch!!!

  43. #43

    Re: Which watch brands lose most value?

    I'd agree with the comment about Cartier.

    I have always been quite interested in the Roadster but at £3,750 they don't seem good value to me. However I have seen a few on sale only months old and people are lucky to get £2,300 or thereabouts for them.

  44. #44
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    Re: Which watch brands lose most value?

    Dunhills lose massive value as well. Guess you could call them a fashion brand but a number of their watches are very high quality. Some allegedly produced by JLC...

  45. #45
    Master vRSG60's Avatar
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    Re: Which watch brands lose most value?

    Quote Originally Posted by abraxas
    Quote Originally Posted by alcmeonide
    Quote Originally Posted by abraxas
    .
    Cartier lose 50% the second you step out of the jeweller's door.

    john
    Are you sure ? I was looking for a Tank americaine (just looking...) and found that they didn't loose so much value.
    The ladies quartz do ... :wink:

    john
    The lady in the shop I bought my Planet Ocean from told me that Cartier quartz have the cheapest quartz movements of all the so called "quality" watches.

  46. #46
    Master
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    Re: Which watch brands lose most value?

    I'm no expert, but if you're talking loss against RRP, I'd have to agree with the Cartier comments. Huge discounts on a few watches in the shop window the last time I looked.

  47. #47
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    Re: Which watch brands lose most value?

    Quote Originally Posted by andrew
    Quote Originally Posted by mollzo
    I AM IN SHOCK THAT HUBLOT HAS NOT BEEN MENTIONED YET!!!

    - With all their base ETA calibres and insane price-tags.
    Hublot doesn't fit base ETA calibres. Were you looking at a fake? :lol:

    Uhm.. Yes they do.. - If I'm wrong here, please correct me, but according to WIS-sources Hublot puts
    ETA 2892 with chronoghraph-module in their "standard chrono's" and Valjoux7756/Jaquet8144 in the new Big Bang series.... Definitely NOT in-house, I am sure...

    Chronographs: ETA 2892 wtih DD-kronografmodul
    Other automatics: ETA 2892-A2
    Big Bang: ETA/Valjoux 7756, Jaquet 8144


    - Morten

  48. #48

    Re: Which watch brands lose most value?

    Quote Originally Posted by andrew
    Quote Originally Posted by mollzo
    I AM IN SHOCK THAT HUBLOT HAS NOT BEEN MENTIONED YET!!!

    - With all their base ETA calibres and insane price-tags.
    Hublot doesn't fit base ETA calibres. Were you looking at a fake? :lol:
    Some of the fake Hublots are every bit as good as the real ones (i.e. not very). Supposedly some have/had OEM Chinese-made parts in them.

  49. #49
    Craftsman TheMaestro's Avatar
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    Re: Which watch brands lose most value?

    I feel its the same with a watch as with a new car.
    Money is lost when you drive the car out of the showroom.
    Same with a new watch.
    Therefore I will always buy 2nd hand.
    Saves alot of money and remember, you will always scratch the band and case if you
    wear it. The damage is easier to be swallowed if the watch was bought 2nd hand.
    You can buy watches that look if you wore them only a couple of days, for much less
    money than if you would buy them new.
    I'm a sales corners addict for that matter. :wink: :wink:

  50. #50
    Craftsman geek0's Avatar
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    Re: Which watch brands lose most value?

    I have been to a used watch fair 3 weeks ago where someone was trying to sell his GO Panoretrograph (complete Package) but had to find out that as there is very small (to none) market for thins kind of watch you
    have to have someone that is searching for exactly that one to pay a valuable price... he was offered 5k quid :cry:
    GO`s with simple complications do not have that big loss but definitivly comparable to the GP`s (down to the Omegas) out there

    About Platinum and solid Gold models:
    - materiel price goes up -> watch price goes up; Materiel price goes down again -> watch price stays
    - If I had the money for a Platimum Patek why should i buy a used one? -> see next line
    - If I have to save the money to afford a Platimum Patek, I would take a steel one and save the rest -> no advantage when trying to sell precious metal...

    I would always go with what TheMaestro said... get a used one and don`t regred the scratches... :mrgreen:

    edit says: I forgot to mention, I would say MLC (if that really is Maurice Lacroix as I think) goes for below 60% of RRP for the simple models :twisted:

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