Interesting!
I'll study it in detail when I`ve got time, I`m generally sceptical about any 'get fit quick' regimes. My gut reaction is that this would be dangerous for someone who's not got a decent base level of fitness and is confident they're in good physical shape, this sounds like the sort of thing a couch potato might latch onto with potentially disastrous results such as dropping dead.
From my running days I always found that sharp high-intensity interval work was an effective way of improving fitness quickly, it suited me but didn`t suit everyone, but this was based on a good aerobic base level to start with and that can only be achieved by steady running or similar.