Yes, I've just had the mail as well. I was just about to buy one but then I realised that it has a matte/brushed finish and my CWC diver has a polished top - I'm not sure it would be such a good look.
However, I see that here are plans to offer another bracelet in the future which seems to have polished centre links which might work better,
or
do what you're meant to and wear a the watch on a Nato!