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Thread: Bremont - what have they done?

  1. #401
    Grand Master Christian's Avatar
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    Quote Originally Posted by higham5 View Post
    As an aside , how many on here have seen more than one Bremont in the wild. Ill start , in serious watch watching since 2010 I havnt seen one. But then again…………I dont live in London ;). What was their genuine market penetration ?
    Being ex-military, I've seen a few on colleagues wrists and all of them Squadron watches. They did nothing for me...the design usually incorporated a silhouette of the aircraft and an extra numeral added next to an hour marker to either make the Squadron number or the aircraft ID.

  2. #402
    Tbh they never really had a particularly recognisable design language - I can spot an Oris or a Sinn, a Rolex, an Omega or a Tudor - a cushion cased Seiko Diver or a Doxa, a Hamilton Khaki etc - across a room. I think I’d recognise an MB2 with the 2 crowns and the odd second hand - but the rest? No, don’t think I would

  3. #403
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    Quote Originally Posted by RobDad View Post
    Tbh they never really had a particularly recognisable design language - I can spot an Oris or a Sinn, a Rolex, an Omega or a Tudor - a cushion cased Seiko Diver or a Doxa, a Hamilton Khaki etc - across a room. I think I’d recognise an MB2 with the 2 crowns and the odd second hand - but the rest? No, don’t think I would
    I think that's why the MB2 stood out as their only remotely interesting watch to me. Everything else seemed generic.

  4. #404
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    Bremont - what have they done?

    I really like Bremont. It has been something of a slow burn for me, but over the years I’’’ve grown to appreciate their watches. I liked the idea that they were a brand trying to revive the British watchmaking industry. I now have three of their watches, an MB, an S501 and a Supermarine Chrono. I like the toolish designs and the way they’’re built. The MB has been in two accidents, both of which would have tested the anti-shock system to the limit, but it never missed a beat. That for me is a great watch, one that has been designed to do a job and exceeds your expectations.
    I don’’’t particularly like this rebranding exercise they are currently embarking upon. However, pretty much every watch brand has been in a similar situation at one time or another. I hope they learn from this and don’’’t destroy everything they’’’ve built so far.


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    Last edited by Blackhawk; 7th May 2024 at 23:52.

  5. #405
    Quote Originally Posted by Blackhawk View Post
    I really like Bremont. It has been something of a slow burn for me, but over the years I’ve grown to appreciate their watches. I liked the idea that they were a brand trying to revive the British watchmaking industry. I now have three of their watches, an MB, an S501 and a Supermarine Chrono. I like the toolish designs and the way they’re built. The MB has been in two accidents, both of which would have tested the anti-shock system to the limit, but it never missed a beat. That for me is a great watch, one that has been designed to do a job and exceeds your expectations.
    I don’t particularly like this rebranding exercise they are currently embarking upon. However, pretty much every watch brand has been in a similar situation at one time or another. I hope they learn from this and don’t destroy everything they’ve built so far.


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    Completely agree

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  6. #406
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    Quote Originally Posted by Christian View Post
    Being ex-military, I've seen a few on colleagues wrists and all of them Squadron watches. They did nothing for me...the design usually incorporated a silhouette of the aircraft and an extra numeral added next to an hour marker to either make the Squadron number or the aircraft ID.
    Something akin to mine…. 🤣😬




    I hate the new logo, no idea what they are thinking! I do rather like the one I have, and having helped design it I will never get rid. A few others older models appeal to me but I wouldn’t probably buy another.

  7. #407
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    Quote Originally Posted by ditchvisitor View Post
    Something akin to mine…. 藍




    I hate the new logo, no idea what they are thinking! I do rather like the one I have, and having helped design it I will never get rid. A few others older models appeal to me but I wouldn’t probably buy another.
    Nice caseback on those. Hadn’t realised they had the Squadron patches embossed on them.

  8. #408
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    Quote Originally Posted by ditchvisitor View Post

    Now that is a very nice looking watch.

  9. #409
    I wonder if the new "compass rose" design on the dial is a nod to the NATO logo?

    Either way, I hope they return to their stated aim of manufacturing movements in the UK. If they could supply other "British" brands (CW et al.) with their ebauches then all the better. Sadly they seem to rowing back on that. They now look like another UK-based microbrand buying everything in. This works well for Eddie as he reissues out of production classic and crowdsources the designs of new models. (He's also charging three figures, not four.)

    I thought Henley might eventually be the new Cheltenham but alas it seems not. And losing their in-house cases means they've got no USP at all.

  10. #410
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    Another mail shot today trying to flog me an MB2. Surely they’re chuckling every time they hit send. Bizarre.

  11. #411
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    Triptick cases on some new editions. Maybe things are turning around?

    https://us.bremont.com/products/s302-blgn-r-s
    “ Ford... you're turning into a penguin. Stop it.” HHGTTG

  12. #412
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    Quote Originally Posted by MartynJC (UK) View Post
    Triptick cases on some new editions. Maybe things are turning around?

    https://us.bremont.com/products/s302-blgn-r-s
    Pretty sure these were in place before takeover, and displaying the old propeller logo, not the compass.

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  13. #413
    Quote Originally Posted by MartynJC (UK) View Post
    Triptick cases on some new editions. Maybe things are turning around?

    https://us.bremont.com/products/s302-blgn-r-s
    There are no new releases (I.e. Watches and Wonders and subsequent) on the UK website that I can see, other than the new logo versions.

    There are a number of old logo S302 trip-tick cased models shown under “new releases”, however they are not new. They were released long before the “new branding launch”.

  14. #414
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    Quote Originally Posted by MartynJC (UK) View Post
    Triptick cases on some new editions. Maybe things are turning around?

    https://us.bremont.com/products/s302-blgn-r-s
    Last years models.

  15. #415
    Grand Master Christian's Avatar
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    From that link, I was just reading Bremont’s blurb about the trip-tick case saying it separates them from other watch manufacturers who use cheaper two piece construction. Kind of embarrassing if they ditch it because it didn’t maximise profit. I really think they need to hold on to some of their past otherwise they are done as a brand.

    https://us.bremont.com/blogs/blogboo...e-construction

  16. #416
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    Always makes me smile more so in the sunshine
    RIAC

  17. #417
    Quote Originally Posted by 100thmonkey View Post




    Always makes me smile more so in the sunshine
    That is a stunner!

  18. #418
    Grand Master TaketheCannoli's Avatar
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    It really is, I love the matt dial. To be fair though, loads of the heritage pieces are similarly stunning.

    Quote Originally Posted by ataripower View Post
    That is a stunner!

  19. #419
    Grand Master MartynJC (UK)'s Avatar
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    Quote Originally Posted by gbn13 View Post
    There are no new releases (I.e. Watches and Wonders and subsequent) on the UK website that I can see, other than the new logo versions.

    There are a number of old logo S302 trip-tick cased models shown under “new releases”, however they are not new. They were released long before the “new branding launch”.
    Looks like the US site has them as “new releases” - a bit misleading to their new market from the new owners.

    “ Ford... you're turning into a penguin. Stop it.” HHGTTG

  20. #420
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    Seems a fairly balanced view on the rebranding

  21. #421
    Grand Master TaketheCannoli's Avatar
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    I really enjoyed that, thanks for posting. I've subscribed to his channel too. I felt it was a very balanced view and difficult to disagree with.

    Quote Originally Posted by reecie View Post


    Seems a fairly balanced view on the rebranding

  22. #422
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    Yep, good story, though I think he's still a tad on the optimistic side.
    Got a new watch, divers watch it is, had to drown the bastard to get it!

  23. #423
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    Quote Originally Posted by Daddelvirks View Post
    Yep, good story, though I think he's still a tad on the optimistic side.
    Perhaps our traditional / experienced/ stubborn minds think in a certain way but I have noticed alot of the younger people I deal with who are on that cusp of obtaining high luxury watches (so I refer the Tag Heuer down most high streets) are all really struck by them and I have to say I wasn’t taken but the dials and new logo have grown on me slowly and from experience thats a good sign
    RIAC

  24. #424
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    Quote Originally Posted by 100thmonkey View Post
    Perhaps our traditional / experienced/ stubborn minds think in a certain way but I have noticed alot of the younger people I deal with who are on that cusp of obtaining high luxury watches (so I refer the Tag Heuer down most high streets) are all really struck by them and I have to say I wasn’t taken but the dials and new logo have grown on me slowly and from experience thats a good sign
    Ah well, it is what it is, as long as people are ignorant and willing to pay big money for bog standard stuff they might sell a few.

    Stick a little polo playing twat or crocodile on a shirt and suddenly it's hot stuff.
    Got a new watch, divers watch it is, had to drown the bastard to get it!

  25. #425
    Quote Originally Posted by 100thmonkey View Post
    Perhaps our traditional / experienced/ stubborn minds think in a certain way but I have noticed alot of the younger people I deal with who are on that cusp of obtaining high luxury watches (so I refer the Tag Heuer down most high streets) are all really struck by them and I have to say I wasn’t taken but the dials and new logo have grown on me slowly and from experience thats a good sign
    I'm surprised or perhaps even amazed Bremont is on their radar, on the radar of all of them no less!

    That's some early adoption on models that have been in store for a matter of days.



    If you've been steering them that way then you deserve commission. :wink:

  26. #426
    Grand Master TaketheCannoli's Avatar
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    Does the Terra Nova have a press / snap on case back? There’s no reference to screw-down on the technical spec page and it looks like it does in the pics.

    [IMG][/IMG]

  27. #427
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    Quote Originally Posted by TaketheCannoli View Post
    I really enjoyed that, thanks for posting. I've subscribed to his channel too. I felt it was a very balanced view and difficult to disagree with.
    Sorry if this has already been mentioned, but did anyone see Adrian Barker’s video of his thoughts on the new range and rebranding? It seemed suspiciously optimistic but also vague at the same time?


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  28. #428
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    Quote Originally Posted by TaketheCannoli View Post
    Does the Terra Nova have a press / snap on case back? There’s no reference to screw-down on the technical spec page and it looks like it does in the pics.

    [IMG][/IMG]
    At least it won't need a battery replacing. Wouldn't fancy messing with it.....

  29. #429
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    Quote Originally Posted by reecie View Post


    Seems a fairly balanced view on the rebranding
    I think hes pretty much nailed it with his comments. I’ve had a number of Bremonts but ultimately didnt keep any simply due to preferring other watches but they appealed to me for a number of reasons which is why I bought them and most or all of which appears lost with this relaunch. Its a good point that most people wont know or care about the movement, we are enthusiasts so do but we are also very much in the minority, maybe that is their saving grace and for the employees I hope so.

    Keith

  30. #430
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    I read somewhere that the English brothers are now concentrating on luxury pens but I can't fint anything online. Does anyone have any info?

    Eddie
    Whole chunks of my life come under the heading "it seemed like a good idea at the time".

  31. #431
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    Quote Originally Posted by swanbourne View Post
    I read somewhere that the English brothers are now concentrating on luxury pens but I can't fint anything online. Does anyone have any info?

    Eddie
    Nick’s Instagram account has him labelled as the “Custodian” of Yard O Led, a British fountain pen manufacturer. Giles has also posted a few times about them. I guess they found somewhere to put some of their proceeds.

  32. #432
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    I believe it’s in memory of the fountain pen Monsieur Bremont gave them as they were about to take off from his field. Or something like that.
    'Against stupidity, the gods themselves struggle in vain' - Schiller.

  33. #433
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    Quote Originally Posted by Hammond View Post
    Nick’s Instagram account has him labelled as the “Custodian” of Yard O Led, a British fountain pen manufacturer.
    strictly speaking, Yard O Led are a pen (rollerball, ballpoint, fountain) and pencil manufacturer, originally just a pencil manufacturer.

    I saw someone mention Yard O Led so looked them up and after a small amount of investigation it seems that the English brothers have taken on directorships of 'Imperial Yard Ltd', the directors of which were the same as those of Yard O Led. My guess would be that Yard O Led was most recently a father and daughter run company but with a significant former history, the father for whatever reason has ceased his directorship (retired?), the daughter is still a director and has come together with the English brothers to carry the company forward.

  34. #434
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    Aviation pen. Chinagraph. How are they going to sex that up?

  35. #435
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    Quote Originally Posted by kildareman View Post
    Aviation pen. Chinagraph. How are they going to sex that up?
    Chinagraph…that takes me back

    Apple pencil is the writing device of aviators these days. Even tech logs are on iPads so you don’t sign for the aircraft any more.

  36. #436
    Dunno what the moaning is about. They've got a couple of different case shapes. That's nice. There's blue ones and green ones, so take your pick there. And what about that aurora? Nearly 5 grand of black and lime green, Roman numerals on one half and Arabic on the other, got to be a winner.

  37. #437
    Quote Originally Posted by catch21 View Post
    And what about that aurora? Nearly 5 grand of black and lime green, Roman numerals on one half and Arabic on the other, got to be a winner.
    I just googled that. Goodness me that is one hot mess of a watch. It looks like a £5 job from a market stall.

  38. #438
    Grand Master Neil.C's Avatar
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    Quote Originally Posted by Saint-Just View Post
    I believe it’s in memory of the fountain pen Monsieur Bremont gave them as they were about to take off from his field. Or something like that.
    Beat me to it!
    Cheers,
    Neil.

  39. #439
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    Quote Originally Posted by theancientmariner View Post
    strictly speaking, Yard O Led are a pen (rollerball, ballpoint, fountain) and pencil manufacturer, originally just a pencil manufacturer.

    I saw someone mention Yard O Led so looked them up and after a small amount of investigation it seems that the English brothers have taken on directorships of 'Imperial Yard Ltd', the directors of which were the same as those of Yard O Led. My guess would be that Yard O Led was most recently a father and daughter run company but with a significant former history, the father for whatever reason has ceased his directorship (retired?), the daughter is still a director and has come together with the English brothers to carry the company forward.

    I've got a couple of the old original sterling silver Yard O Led pencils.

    Lovely things.
    Cheers,
    Neil.

  40. #440
    Quote Originally Posted by Saint-Just View Post
    I believe it’s in memory of the fountain pen Monsieur Bremont gave them as they were about to take off from his field. Or something like that.
    I'm going to miss all that guff and bollocks. I mean, who doesn't like a bit of a tall tale?

    Expect boring corporate speak from now on and less of this

    https://www.youtube.com/watch?v=PGDK...nel=filtermadg

  41. #441
    Grand Master dkpw's Avatar
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    Let's hope the English brothers have learned from their Bremont days and don't try to claim that tuned Bock nibs are genuinely in-house.
    David
    Infinite Diversity in Infinite Combinations

  42. #442
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    Quote Originally Posted by Rev-O View Post
    I just googled that. Goodness me that is one hot mess of a watch. It looks like a £5 job from a market stall.
    I rather liked the Bamford collaborations ;)


  43. #443
    ^^^ more fail than grail.

    Imagine waking up to that every morning! <shudder>

  44. #444
    Quote Originally Posted by funkstar View Post
    I rather liked the Bamford collaborations ;)

    Agreed, something different and interesting compared to the usual same old you see around here.

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  45. #445
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    Had like a 10 year hiatus from the watch world and watch collecting, and just come back after buying a vintage Rolex last week, which rekindled old passions. Thought I'd catch up on how Bremont were doing to see if they finally had British made in-house movements.

    Instead I discover that they're moving away from the British made concept, changed to an awful new brand that looks like a Stone Island knock-off, and released some truly ugly new watches... What a shame...

  46. #446
    On the positive side, more people seem to hate what they are doing now than what they used to do so they must have done fewer wrong things then than now.

  47. #447
    Grand Master Saint-Just's Avatar
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    Quote Originally Posted by matt74 View Post
    On the positive side, more people seem to hate what they are doing now than what they used to do so they must have done fewer wrong things then than now.
    The criticism in their previous guise was always about their marketing, not their products.
    'Against stupidity, the gods themselves struggle in vain' - Schiller.

  48. #448
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    Quote Originally Posted by Saint-Just View Post
    The criticism in their previous guise was always about their marketing, not their products.
    Exactly right.
    Cheers,
    Neil.

  49. #449
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    Logo is very similar to this microbrand: https://rivelta.one/collections/metrodive

  50. #450
    Quote Originally Posted by OldHooky View Post
    Logo is very similar to this microbrand: https://rivelta.one/collections/metrodive
    The compass design is just so generic. There are loads of versions in a similar vein, just Google 'compass logo design'
    It puzzles me why they went for this as it has no specific identity, unlike their prop logo.

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