Bremont - what have they done?

[Christian]

As an aside , how many on here have seen more than one Bremont in the wild. Ill start , in serious watch watching since 2010 I havnt seen one. But then again…………I dont live in London ;). What was their genuine market penetration ?

Being ex-military, I've seen a few on colleagues wrists and all of them Squadron watches. They did nothing for me...the design usually incorporated a silhouette of the aircraft and an extra numeral added next to an hour marker to either make the Squadron number or the aircraft ID.

[RobDad]

Tbh they never really had a particularly recognisable design language - I can spot an Oris or a Sinn, a Rolex, an Omega or a Tudor - a cushion cased Seiko Diver or a Doxa, a Hamilton Khaki etc - across a room. I think I’d recognise an MB2 with the 2 crowns and the odd second hand - but the rest? No, don’t think I would

[Christian]

Tbh they never really had a particularly recognisable design language - I can spot an Oris or a Sinn, a Rolex, an Omega or a Tudor - a cushion cased Seiko Diver or a Doxa, a Hamilton Khaki etc - across a room. I think I’d recognise an MB2 with the 2 crowns and the odd second hand - but the rest? No, don’t think I would

I think that's why the MB2 stood out as their only remotely interesting watch to me. Everything else seemed generic.

[Blackhawk]

I really like Bremont. It has been something of a slow burn for me, but over the years I’’’ve grown to appreciate their watches. I liked the idea that they were a brand trying to revive the British watchmaking industry. I now have three of their watches, an MB, an S501 and a Supermarine Chrono. I like the toolish designs and the way they’’re built. The MB has been in two accidents, both of which would have tested the anti-shock system to the limit, but it never missed a beat. That for me is a great watch, one that has been designed to do a job and exceeds your expectations.
I don’’’t particularly like this rebranding exercise they are currently embarking upon. However, pretty much every watch brand has been in a similar situation at one time or another. I hope they learn from this and don’’’t destroy everything they’’’ve built so far.


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[ataripower]

I really like Bremont. It has been something of a slow burn for me, but over the years I’ve grown to appreciate their watches. I liked the idea that they were a brand trying to revive the British watchmaking industry. I now have three of their watches, an MB, an S501 and a Supermarine Chrono. I like the toolish designs and the way they’re built. The MB has been in two accidents, both of which would have tested the anti-shock system to the limit, but it never missed a beat. That for me is a great watch, one that has been designed to do a job and exceeds your expectations.
I don’t particularly like this rebranding exercise they are currently embarking upon. However, pretty much every watch brand has been in a similar situation at one time or another. I hope they learn from this and don’t destroy everything they’ve built so far.


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Completely agree

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[ditchvisitor]

Being ex-military, I've seen a few on colleagues wrists and all of them Squadron watches. They did nothing for me...the design usually incorporated a silhouette of the aircraft and an extra numeral added next to an hour marker to either make the Squadron number or the aircraft ID.

Something akin to mine…. 🤣😬




I hate the new logo, no idea what they are thinking! I do rather like the one I have, and having helped design it I will never get rid. A few others older models appeal to me but I wouldn’t probably buy another.

[Christian]

Something akin to mine…. 藍




I hate the new logo, no idea what they are thinking! I do rather like the one I have, and having helped design it I will never get rid. A few others older models appeal to me but I wouldn’t probably buy another.

Nice caseback on those. Hadn’t realised they had the Squadron patches embossed on them.

[cbh]

Now that is a very nice looking watch.

[Rev-O]

I wonder if the new "compass rose" design on the dial is a nod to the NATO logo?

Either way, I hope they return to their stated aim of manufacturing movements in the UK. If they could supply other "British" brands (CW et al.) with their ebauches then all the better. Sadly they seem to rowing back on that. They now look like another UK-based microbrand buying everything in. This works well for Eddie as he reissues out of production classic and crowdsources the designs of new models. (He's also charging three figures, not four.)

I thought Henley might eventually be the new Cheltenham but alas it seems not. And losing their in-house cases means they've got no USP at all.

[Hammond]

Another mail shot today trying to flog me an MB2. Surely they’re chuckling every time they hit send. Bizarre.

[MartynJC (UK)]

Triptick cases on some new editions. Maybe things are turning around?

https://us.bremont.com/products/s302-blgn-r-s

[Nealywheelie]

Triptick cases on some new editions. Maybe things are turning around?

https://us.bremont.com/products/s302-blgn-r-s

Pretty sure these were in place before takeover, and displaying the old propeller logo, not the compass.

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[gbn13]

Triptick cases on some new editions. Maybe things are turning around?

https://us.bremont.com/products/s302-blgn-r-s

There are no new releases (I.e. Watches and Wonders and subsequent) on the UK website that I can see, other than the new logo versions.

There are a number of old logo S302 trip-tick cased models shown under “new releases”, however they are not new. They were released long before the “new branding launch”.

[theancientmariner]

Triptick cases on some new editions. Maybe things are turning around?

https://us.bremont.com/products/s302-blgn-r-s

Last years models.

[Christian]

From that link, I was just reading Bremont’s blurb about the trip-tick case saying it separates them from other watch manufacturers who use cheaper two piece construction. Kind of embarrassing if they ditch it because it didn’t maximise profit. I really think they need to hold on to some of their past otherwise they are done as a brand.

https://us.bremont.com/blogs/blogboo...e-construction

[100thmonkey]

Always makes me smile more so in the sunshine

[ataripower]

Always makes me smile more so in the sunshine

That is a stunner!

[TaketheCannoli]

It really is, I love the matt dial. To be fair though, loads of the heritage pieces are similarly stunning.

That is a stunner!

[MartynJC (UK)]

There are no new releases (I.e. Watches and Wonders and subsequent) on the UK website that I can see, other than the new logo versions.

There are a number of old logo S302 trip-tick cased models shown under “new releases”, however they are not new. They were released long before the “new branding launch”.

Looks like the US site has them as “new releases” - a bit misleading to their new market from the new owners.