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Thread: Swatch x Blancpain

  1. #151
    Grand Master Wallasey Runner's Avatar
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    Quote Originally Posted by boring_sandwich View Post
    It's very clever marketing from the Swatch group.
    Agreed, a great bit of business, there will be queues and they will sell out quickly. Swatch and BP will make their profits no doubt. Itís what happens next that causes the discussions amongst the grumpy old gits on watch forums. Should they be built in the first place, most will end up on e-bay within an hour of purchase and no doubt loads will end up on SC as well.

  2. #152
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    They could introduce waiting lists to better emulate the "luxury" buying experience.
    "Just got the call! Should I pull the trigger?"

  3. #153
    Quote Originally Posted by neuman356 View Post
    They could introduce waiting lists to better emulate the "luxury" buying experience.
    "Just got the call! Should I pull the trigger?"
    I donít think there is a waiting list for a BP hence the Swatch marketing

  4. #154
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    Iíve owned three genuine BPFF, the very shiny Black, the titanium Blue and the Blue Guilloche dial in steel. I canít decide if this release is a good or bad thing. Like most I was unaware of the brand before joining watch forums, so Iím guessing it will promote the brand to a wider audience. I also canít help but think it cheapens the brand a little, perhaps thatís unfair but it is how it feels to me.

    The brand was always those who know, know, but some of that mystique will be lost with this mass commercialisation of their watches.

    On probability, I am now less likely to own another than I was before the announcement.

  5. #155
    Quote Originally Posted by verv View Post
    Ummm.. no, actually I'm not anywhere near making your point for you because you have completely misinterpreted my motivation for owning one.
    You mean that as a current and previous owner of more than one FF you are buying this one becauseÖ

    Itís a bit of fun and you like the look of it far more than the hideous Citizens and Seiko watches touted as better value.

    Seems a good enough reason to me.😀

  6. #156
    Quote Originally Posted by Qatar-wol View Post
    So, should we call them Iffy Fathoms? Or Filthy Fathoms? Or (as someone on another forum suggested) the Thrift Fathoms?
    A combination: Thrifty Fathoms.

  7. #157

  8. #158
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    I quite like these. Swatch x Blancpain x Polo Fruits.

  9. #159
    Quote Originally Posted by Qatar-wol View Post
    So, should we call them Iffy Fathoms? Or Filthy Fathoms? Or (as someone on another forum suggested) the Thrift Fathoms?
    Thrifty Fathoms is the winner.

  10. #160
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    Quote Originally Posted by abraxas View Post
    This is running on the coat-tails of the MoonSwatch. If it was released before the MoonSwatch... no one would give a monkey's.
    And that's why the Moonswatch was a stroke of genius. Build massive hype around a "genuine" Omega for pennies, make this plastic bioceramic thing a "thing" and then use it to promote other brands in the Swatch group. Blancpain is a brand with a lot of cachet but not amongst the general public who, when asked to name a premium watch brand, will always just think of Rolex, then Omega. If this plays out as planned, demand for Blancpain will skyrocket.

  11. #161
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    Love 'em, we're staying at Battersea Power Station when we go to see Roger Waters next month, if they have them in the Swatch store there I doubt I'll be able to resist especially being my first break away in ages!

    Still I'm sure they won't be readily available like that so my money will be safe. Will be eager to check when we arrive though just incase, the grey one is a stunner imo, that would be my choice by quite a margin.

  12. #162
    I really like the blue and the green. Quite fun.

  13. #163
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    Canny Swatch outlet salespeople should require you buy a Moonswatch to get on their waiting list for the Blancpain x Swatch

  14. #164
    Blanc what?

  15. #165
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    Quote Originally Posted by Qatar-wol View Post
    So, should we call them Iffy Fathoms? Or Filthy Fathoms? Or (as someone on another forum suggested) the Thrift Fathoms?
    Shifty Fathoms, the possibilities are endless

  16. #166
    Quote Originally Posted by sweets View Post
    With releases like this they are openly scamming people by doubling the price for a little bit of printing that suggests a link to a watch that it shares not one piece of.
    It is sticking a middle finger up to its own brand.
    Itís not openly scamming if theyíre clear on the price and spec of the product. Customers will buy these from Swatch stores, knowing theyíre buying a Swatch. And that little bit of printing is the whole design. Case, dial, hands, typefaces, bezel style - the whole lot is very clearly and heavily influenced by The Fifty Fathoms.

    Nobody is paying £350 thinking theyíre getting anything other than a Swatch styled like a Blancpain.

    The middle finger you think theyíre sticking up to the brand isnít that at all. Itís a finger pointing out a brand very few people are aware of. My bet is that Blancpain does well out of this collaboration. More people today know the name then yesterday and thatíll continue for the coming weeks and months ahead.

  17. #167
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    Quote Originally Posted by abraxas View Post
    This is running on the coat-tails of the MoonSwatch. If it was released before the MoonSwatch... no one would give a monkey's.
    Savvy business then, no?

  18. #168
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    Quote Originally Posted by J J Carter View Post
    Canny Swatch outlet salespeople should require you buy a Moonswatch to get on their waiting list for the Blancpain x Swatch

    lol. dont give them such ideas please!!!

  19. #169
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    I'm in two minds.

    On the one hand I stand by what I said earlier, I do think it cheapens the luxury brands (even though I accept it may well help the bottom line through promotion). It would make me think twice about spending a lot of money on any iconic model across the Swatch Group brands, knowing that sooner or later they're probably going to drop a plastic co-branded version.

    On the other hand, I guess I don't much care about point #1 as I don't personally have any plans to buy any of those watches anyway. So these homage Swatch watches are a bit of fun and almost become more appealing as they add more models into the mix (if that makes sense?). I don't much care for different colours of the MoonSwatch, but if could be fun building up a box of icons from the Swatch Group for relatively little money.

    In conclusion, I'm not buying the Swatches, or the Omega/Blancpain luxury equivalents, so my thoughts on it really don't matter

  20. #170
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    Would I still want a genuine Blancpain 50 fathoms, yes. Would I want one of these as a temporary substitute, no.

  21. #171
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    Agreed. Simple truth

  22. #172
    Quote Originally Posted by Lammylee View Post
    Would I still want a genuine Blancpain 50 fathoms, yes. Would I want one of these as a temporary substitute, no.
    I think they look great but at 45mm just a little too big. Now if Blancpain made a Fifty Fathoms at 42mm like Swatch version that could be nice.

  23. #173
    Quite like the blue one, but I still wont buy one

  24. #174
    I quite liked the look of this, then did a bit of reading on the movement, I believe it's a Sistem 51.

  25. #175
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    Taking a step back... Generally speaking, as somebody with an interest in watches, any initiative that gets watches back on to people's wrists gets a thumbs up from me. In the age of smartphones and smartwatches, it is difficult to make a compelling argument (at a mainstream level) for traditional watches.

    I won't repeat some of the excellent opinions given earlier in this thread but, for me, this over the past couple of years has been if nothing else a marketing masterstroke. And, as we all know, much of the luxury business world is indeed about marketing not product.

  26. #176
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    Love them as a bit of fun and, personally, I think theyíre far nicer than the moonswatch. Iím after the orange or grey version as a bit of a fun summer watch.

  27. #177
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    Quote Originally Posted by RobDad View Post
    Itís just occurred to me I canít remember the last time I saw anyone wearing a Swatch - not a single one. The marketing might have influenced a new generation to hanker after an Omega, but the reverse doesnít seem to have worked at all?
    Really,
    Weíve just spent a week in Ibiza and Swatches were the biggest brand on show with many MoonSwatches on wrists.
    The Swatch store in Duty Free was doing brisk business too.

  28. #178
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    Quote Originally Posted by robcuk View Post
    Really,
    Weíve just spent a week in Ibiza and Swatches were the biggest brand on show with many MoonSwatches on wrists.
    The Swatch store in Duty Free was doing brisk business too.
    Agree with this. Was in Mykonos recently and it was either moonswatches or Rolexi!

  29. #179
    Looks like people are already in the queue!




  30. #180
    Quote Originally Posted by robcuk View Post
    Really,
    Weíve just spent a week in Ibiza and Swatches were the biggest brand on show with many MoonSwatches on wrists.
    The Swatch store in Duty Free was doing brisk business too.
    Iím not including the Moonswatch - I was wondering if it had invigorated the Ďstandardí plastic 80ís Swatch design in all its colours and flavours. I canít remember the last time I saw what we called a Ďswatchí back in the 80ís. Perhaps you saw them on the beaches this summer but Iíve certainly not seen one in years

  31. #181
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    Looking at eBay not a single person who purchased one wants to keep it! I really donít think the resellers will have the same amount of success with this time around. Folk hopefully know they will be readily available soon with the only limiting factor being able to physically get to a point of sale. Anyone who pays more than a few quid over retail needs to give their head a wobble.

  32. #182
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    Moonswatch is generally available less the delayed production on Neptunes.

    They will make these generally available too and sell millions.

    Good fun. The price of a strap for a cool no worries watch, if you are a hater thats very sad.
    RIAC

  33. #183
    Quote Originally Posted by RobDad View Post
    Iím not including the Moonswatch - I was wondering if it had invigorated the Ďstandardí plastic 80ís Swatch design in all its colours and flavours. I canít remember the last time I saw what we called a Ďswatchí back in the 80ís. Perhaps you saw them on the beaches this summer but Iíve certainly not seen one in years

    [IMG][/IMG]

    You can see here, interest for the Swatch Brand is over twice what it was pre Moonswatch, another increase at the end following the latest announcement.


    [IMG][/IMG]

    'Speedmaster' interest also peaked at the MoonSwatch launch and has increased since. Time will tell if Blancpain has the same bounce, I'm sure the data analysts and marketers at Swatch Group know what they're doing.

  34. #184
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    There's no need to start calling people sad and generally casting aspersions about views, making this a ,matter of personality. There is far too much attacking the man rather than the ball.

    I am a hater of this (and the Moonswatch, and System 51 as well), I think that it all aspects of life an adherence to quality goods that last is a good thing.
    This type of throwaway product should generally be avoided, it is consumerism for its own sake.
    It is much more sustainable to use a little more resource to create something that lasts multiples of time longer.

    And I know people will believe the company line that this is great, an entry point to a specialist brand for the masses. And of course Swatch want people to buy it.
    And throw it away and buy another one, and so on.

    I am not going to, that is all.
    Partly because I am not a great believer in inflated brand pricing (most of my watch money over recent years has been spent with smaller brands, other than Tudor).
    But more importantly I am a devout non-believer in throwaway stuff. It sucks.
    And I am not going to be persuaded that it is cool, when it is landfill in the short term.
    I have plenty of fun with my watches, but this isn't it.
    And there is nothing sad about that.

  35. #185
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    Hating a watch is sad. Love them or save energy and emotions.

    Anyway. Note the large capitals and look forward to getting one.

    If anyone is in town grab me one and ill add a decent meal and beer on top

    RIAC

  36. #186
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    Quote Originally Posted by 100thmonkey View Post
    Moonswatch is generally available less the delayed production on Neptunes.

    They will make these generally available too and sell millions.

    Good fun. The price of a strap for a cool no worries watch, if you are a hater thats very sad.
    I recently bought a strap for 115 Euros and even that was enough to make me baulk, let alone 390! I'm a tight git!
    Last edited by neuman356; 8th September 2023 at 21:26.

  37. #187
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    Cannot see any issue here, they are just a bit of fun and if you donít like it then donít buy one.

    Iím glad I bought my Tissot PRX quartz for similar money and would far rather have that than one of these but I do think itís fabulous marketing by the Swatch group.

  38. #188
    Regardless of the watches - in fact totally regardless of the product sector - I donít really understand the logic behind producing a cheap branded product paying homage/referencing or emulating the Ďrealí luxury product. Imho itís a cynical exercise where the Ďbrandí doesnít really have any value - itís just one of a stable of brands owned by a huge corporation which is now being used as an exercise in Ďcleverí marketing with no real concern about the values related to the core brand itself. Itís a gamble and if it doesnít pay off, in the global scheme itís no harm done. Reminds me of Pierre Cardin - once a luxury designer fashion label with a visionary designer at its helm, sold off and by the 90ís you could get official Pierre Cardin branded pants, aftershave and tat on the local market. Just donít get it personally. Is PC even a brand anymore? - nope

  39. #189
    My friend bought two yesterday

    He's not a watch guy really but must have heard about this. He bought for his wife and dad.

    When he initially asked me about this I advised against queues, especially in London given the types who will be in the queue. To my surprise he said he'd already bought two

  40. #190
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    Quote Originally Posted by sweets View Post
    I am a hater of this (and the Moonswatch, and System 51 as well), I think that it all aspects of life an adherence to quality goods that last is a good thing.
    This type of throwaway product should generally be avoided, it is consumerism for its own sake.
    It is much more sustainable to use a little more resource to create something that lasts multiples of time longer.
    But more importantly I am a devout non-believer in throwaway stuff. It sucks.
    Ive had my pop-swatch since I was 10 ish.
    It's 35 years old and has thus far avoided landfill.

    Consumerism is good for the economy.

  41. #191
    Quote Originally Posted by sweets View Post
    There's no need to start calling people sad and generally casting aspersions about views, making this a ,matter of personality. There is far too much attacking the man rather than the ball.

    I am a hater of this (and the Moonswatch, and System 51 as well), I think that it all aspects of life an adherence to quality goods that last is a good thing.
    This type of throwaway product should generally be avoided, it is consumerism for its own sake.
    It is much more sustainable to use a little more resource to create something that lasts multiples of time longer.

    And I know people will believe the company line that this is great, an entry point to a specialist brand for the masses. And of course Swatch want people to buy it.
    And throw it away and buy another one, and so on.

    I am not going to, that is all.
    Partly because I am not a great believer in inflated brand pricing (most of my watch money over recent years has been spent with smaller brands, other than Tudor).
    But more importantly I am a devout non-believer in throwaway stuff. It sucks.
    And I am not going to be persuaded that it is cool, when it is landfill in the short term.
    I have plenty of fun with my watches, but this isn't it.
    And there is nothing sad about that.
    Interesting points but what about say Seiko 5? An automatic watch that up until fairly recently was sold for about £50 and mass produced with not much care for quality control or any real thought from the buyer of where they were produced or by what standard (Certainly compared to how people seem to want to forensically examine the origins of say a Chinese labeled watch) How many of these have been thrown away or sitting in the back of a drawer somewhere? Same goes for cheap Sekonda watches from the 70s and 80s or Accurist or even in todays money the numerous mechanical watches for £500 or less.

    I think there is a bit of a romantic perception of some "heirloom timepiece" that can be passed on to the next generation but realistically unless you are paying big money or really having something hand built for you whats the point? Harsh reality is for the next generation most of the stuff collected on this place is just that, landfill. Pen knives, watches, tactical bags etc....

    Do I think these will sell? I am sure they will. I doubt they will be as big as the Omega/Swatch because most people know about Omega BP are just some boring old mans brand full of big date/moonphase watches not James Bond, moonwatch, sports racing connections etc

    Plenty of people do collect Swatch watches and this is no different than Swatch coming to the rescue during the Quartz crisis, how do you revive your high end brands that are going to die out when all the moaning old men pop their clogs and Junior finds a watch branded white bread and wonders what on earth is that?

  42. #192
    Master sweets's Avatar
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    The articles I have read so far indicate that this is not released to save the high end Swiss Industry, which is doing very nicely thank you.
    It is using the high end to save to low end Swiss Industry.
    I was reading a Hodinkee article suggesting that up until recently, although the Swiss exported more in terms of value (+3%) year on year, the number of watches sent was down a huge amount, because the low end (Swatch itself notably) was very badly affected by the new arrival of smart watches, in a way that the high end never was. Figures of down 95% were mentioned for watches below CHF500. (Which as a side note is exactly what ETA wanted when it stopped supplying 2824s outside the group - more money from fewer watches.
    The problem is that the ownership rests with Swatch, and they need to be successful to persist, so Omega and now BP have been conscripted into saving Swatch, which they seem to be doing.
    The article then argues that the MoonSwatch has increased global sales of the MoonWatch (Swatch claim) whilst posting a graph showing how the MoonWatch itself has declined in value since the MoonSwatch was released.
    I still think the jury is out on this, but I am sure a collab like this does more good for the lower end partner than it does the higher end one.

  43. #193

    Swatch x Blancpain

    That makes a lot of sense - I tend to see either a Smart watch (usually an Apple Watch) , no watch, a cheap fashion watch or a Casio digital on my friends, colleagues and family members under 30. I no longer mix in a Ďcityí crowd which Iím sure makes a difference but Iím the only person I know in my office who wears a mechanical watch. I donít think as many people wear a decent watch as they used to - and Iíd include something like a quartz PRX in this context

  44. #194
    Quote Originally Posted by Snowdon View Post
    My friend bought two yesterday

    He's not a watch guy really but must have heard about this. He bought for his wife and dad.

    When he initially asked me about this I advised against queues, especially in London given the types who will be in the queue. To my surprise he said he'd already bought two
    Who's your friend? They're not on sale until tomorrow (9th Sept). 1 per customer.



    "Got a one of each colour, and popped into Rolex and picked up a couple of Daytona's".

  45. #195
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    Quote Originally Posted by sweets View Post
    The articles I have read so far indicate that this is not released to save the high end Swiss Industry, which is doing very nicely thank you.
    It is using the high end to save to low end Swiss Industry.
    I was reading a Hodinkee article suggesting that up until recently, although the Swiss exported more in terms of value (+3%) year on year, the number of watches sent was down a huge amount, because the low end (Swatch itself notably) was very badly affected by the new arrival of smart watches, in a way that the high end never was. Figures of down 95% were mentioned for watches below CHF500. (Which as a side note is exactly what ETA wanted when it stopped supplying 2824s outside the group - more money from fewer watches.
    The problem is that the ownership rests with Swatch, and they need to be successful to persist, so Omega and now BP have been conscripted into saving Swatch, which they seem to be doing.
    The article then argues that the MoonSwatch has increased global sales of the MoonWatch (Swatch claim) whilst posting a graph showing how the MoonWatch itself has declined in value since the MoonSwatch was released.
    I still think the jury is out on this, but I am sure a collab like this does more good for the lower end partner than it does the higher end one.
    Makes sense - interesting to see how they sell. Think they did a much better job with the Moonswatch. From the pictures these look more like kids watches.


    Sent from my iPad using TZ-UK mobile app

  46. #196
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    We havenít had a WTB listed for one yet, anyone who is lucky enough to get one tomorrow and doesnít bond with it, Iím here to take it off your hands bla bla bla.

    Come on, be the first and give us a laugh

  47. #197
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    Quote Originally Posted by chrisparker View Post
    Who's your friend? They're not on sale until tomorrow (9th Sept). 1 per customer.



    "Got a one of each colour, and popped into Rolex and picked up a couple of Daytona's".

    Classic, must be Jay off The Inbetweeners
    Last edited by 100thmonkey; 8th September 2023 at 14:55.
    RIAC

  48. #198
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    Quote Originally Posted by Snowdon View Post
    My friend bought two yesterday

    He's not a watch guy really but must have heard about this. He bought for his wife and dad.

    When he initially asked me about this I advised against queues, especially in London given the types who will be in the queue. To my surprise he said he'd already bought two

  49. #199
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    Quote Originally Posted by sweets View Post
    The articles I have read so far indicate that this is not released to save the high end Swiss Industry, which is doing very nicely thank you.
    It is using the high end to save to low end Swiss Industry.
    I was reading a Hodinkee article suggesting that up until recently, although the Swiss exported more in terms of value (+3%) year on year, the number of watches sent was down a huge amount, because the low end (Swatch itself notably) was very badly affected by the new arrival of smart watches, in a way that the high end never was. Figures of down 95% were mentioned for watches below CHF500. (Which as a side note is exactly what ETA wanted when it stopped supplying 2824s outside the group - more money from fewer watches.
    The problem is that the ownership rests with Swatch, and they need to be successful to persist, so Omega and now BP have been conscripted into saving Swatch, which they seem to be doing.
    The article then argues that the MoonSwatch has increased global sales of the MoonWatch (Swatch claim) whilst posting a graph showing how the MoonWatch itself has declined in value since the MoonSwatch was released.
    I still think the jury is out on this, but I am sure a collab like this does more good for the lower end partner than it does the higher end one.
    That is an interesting take on the position; I have to say you rarely see under 30s wearing a watch these days ... that has probably hit the lower end of the market.

  50. #200
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    Quote Originally Posted by 100thmonkey View Post
    Hating a watch is sad. Love them or save energy and emotions.

    Anyway. Note the large capitals and look forward to getting one.

    If anyone is in town grab me one and ill add a decent meal and beer on top

    Ha, same


    Sent from my iPhone using Tapatalk

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