I'm in the vicinity of an AD tomorrow and want to put my name down for something new. I've not used this AD before so want to think about a conversation piece, I have an appointment and I'll play the game if it means I get what I want.
Choices are...
ND Submariner and risk mugging or them asking where did I get it
Zodiac Super Sea Wolf
Smiths Commando
A very old gold Rotary
Casio yellow Baby G or orange F91W
I know the real answer is who cares etc but other thoughts welcome. Current thinking is the Zodiac.
Good call, they will probably send me to H Samuel
The first option, but I like the proposal above too.
Wear the sub but stop worrying and babying it, that marks you out as a flipper. In fact, treat it rough as a tool watch should be and get some scratches on it before you get to the shop.
I would wear a deepsea and ask what is the point if the only thing that might survive those depths is the watch
Last edited by Wallasey Runner; 22nd June 2023 at 23:36.
That you even asked the question is pathetic. Who cares? Just go in pre-lubed and take the ploughing. FFS grow up.
I’d say any of those would be fine, and show your interest. My opinion only obviously.
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Perhaps a better answer is to understand the allocation system and the tiers of watches within them, being on a list makes you feel special but if the list never reaches the supermarket you will not get any shopping. ‘My AD’ is a retail sales assistant not a decision maker!!!!
RIAC
A Casio FW91 and a bomb vest might help to speed things up.
Personally I think it’s more about the clothes and how you are than the watch you are wearing.
Also what brand you are looking for and whether the AD is a private business or Goldsmiths / WoS / Mappin & Webb et al?
I remember a few years back going into Goldsmiths in Meadowhell wearing my Pam 609. The SA who I think was the Saturday Lad had never heard of the brand and couldn’t pronounce it.
I went back in the same store a few weeks back and they now sell Panerai but have not had any training yet according to the SA I spoke with. Her product knowledge was woeful.
So if you’re going to look for Rolex. I am assuming you are as you have an appointment, wear the Sub. Unless you’re wanting to buy another Sub
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I've tried engaging with ADs by wearing something interesting and the result was...
...they have no interest whatsoever in what you are wearing, indeed have never heard of Zodiac, Smiths, Sinn, Tutima or any other more niche brands. They weren't impressed by my Rolex or Omegas either. Pretty much, they looked me up and down as I walked in, estimated the depth of my wallet and decided I wasn't worth their time.
I'd go Commando..... it'll make things quicker when they ask you to bend over.
Sorry, I meant WITH the Commando!
Best of luck.
David
Infinite Diversity in Infinite Combinations
Please ignore deluded comments about the clothes you wear and watch choice its a set system on tiers and personality goes a long way. Some short cuts exist but only to a privileged and unique org few.
RIAC
You'll have to excuse me as im knackered so short of subtlety today so - anything. It's an AD, they wont care.
People who go in and flash their wrists get met with an inward eye roll because there are so many who think that wearing a Rolex is going to impress the sales staff - it doesnt - They wont care.
Zodiac - Its an AD, their business isn't niche brands - They wont care.
Rotary - They wont care.
Casio - They wont care.
Smiths - They wont care.
Honestly, best thing you can do is be pleasant and enthusiastic about watches. There's a 50% chance that the assistant will care and a 50% chance that - they wont care.
If you want a Rolex - they wont care.
If you want to buy something that they have on the shop floor and can send you away with in a matter of minutes - They'll pretend to care.
AD's arent always full of watch lovers in exactly the same way that people working in bathroom showrooms arent scatologists.
Really? My personal experience is i get treated very differently if I look like I’m homeless and am wanting to shelter from the rain compared to looking like I’m well presented and I can afford to spend some money.
Agree that how you are and personality seems to make a difference.
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Excellent post.
I’ve never worked in an AD but I’ve been to enough to know that the above is pretty bang on.
Most of the time I just want to try stuff on and look to see if I can pick one up used, elsewhere (obviously I’m not buying Rolex). I’m therefore just friendly and polite, rather than gaming anyone. I find that most of the assistants couldn’t care what I’m wearing and are more interested in making a sale, which tbf, is their job.
Occasionally I do come across an informed and enthusiastic person who I engage in a good chat with and that sometimes leads to them showing me something a bit more exotic from the back of the shop, or putting my name down on a list for something. They usually comment on what I’m wearing as they’re usually enthusiasts, as well as employees.
I usually walk away feeling a bit guilty about wasting their time, as I navigate my way to eBay
This
Chances are the sales guy was peddling mobile phones in his last job and watch knowledge will be limited to instagram education. They will fawn over Patek but nothing else will be of interest
When you try something on they will pick up your watch and start polishing it with a cloth and then say ‘nice watch’. That’s out of the training manual. Just BS.
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Does it actually matter what clothes/watch you wear when visiting a watch shop?
I don't think so.
Cheers,
Neil.
You can buy Timefactor watches in your shreddies if you want to - online obviously.
Dunno about a watch but magnum handgun might improve your chances or getting something? Seems a great deal of time if your face fits you’re in with a chance.
I used to work in a big ski shop in a very wealthy part of the country and we would delight in customers coming in wearing branded clothing from Ski resorts (A fleece, badge adorned gilet from Whistler, Canada was a favorite), thinking that it would make the staff take them more seriously or bow down to their great 'knowledge'
In truth we would treat them all with distain. Those that were friendly and approachable and showed the staff a bit of respect, were the ones who got the best service and the best deals
It's far more important how you are, than how you look
Good Luck with getting the watch that you want
I get the easy pickings of jokes about the AD visit, and nothing else to add on that amusing front, but just to share a couple of anecdotes:
I poppped into a WoS store in London a couple of years back to look at a Reverso and a Tank, wearing my Nomos Metro -- they clocked it immediately and we had a good chat, I think it helped them take me a bit more seriously.
In a LHR store a few years back I was wearing my BBGMT when asking to look at the Snowflake (back when the GMT was unobtanium), and the guy again clocked it and was really keen to show me stuff after that.
So to OP, I get why you're asking and it does make a difference at getting the conversation off on the right foot. Personally I'd wear the sub.
I can never tell if these threads are real or not
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Just be nice.
Don't be a dick.
Don't overthink it.
The ADs can sell to who they want to, ultimately. Some will have the long game in mind, some will just want to make someone's day who deserves it.
If they decide based upon what's on your wrist ... I'd go somewhere else. There will always be someone who's got something more impressive... Or so she keeps telling me!
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I'd agree but watch AD's seem to be a breed apart. I've been to a hifi dealer and given a demo of a set of speakers that I'd told them I couldn't afford yet because they were nice people and had a bit of time on their hands I had a lot of fun and strangely enough, purchased a set of speakers from them at a later date that were in my price bracket. Yet, I've been in a watch AD seriously asking about a watch that I could afford and should be available yet was dismissed quite readily and quite rudely. That said, I am the type of person who would walk away (and did) if someone treats me badly even if I really want the product.
(I nearly always wear training shoes, jeans and t-shirt)
How about a different solution. As discussed in depth above, an AD has sod all to do with liking watches. How about visiting an independent watch repairer who actually repairs decent vintage and loves watches.
my personal recommendation would be ‘Littlecogs’ in Midhurst
https://littlecogs.com
You’ll meet some lovely people who like watches and have a fascinating array of beautiful watches in tiptop condition. They can answer any question, are interested and can definitely fix it. Go somewhere that likes watches, for the Hifi experience.
I went into one of the Rolex ADs at Westfield a few years ago and was speaking to a sales assistant about the then very much available Exp II (and was actually about to try one on). At that moment the manager came over and asked her "Do you have any idea what this gentleman has on his wrist"?
I was actually wearing my McQueen, and we proceeded to talk watches for a good half an hour before I was forced to leave to hook up with Bea for lunch. I was quite surprised - in a good way, I should add - and it made the trip out there worthwhile.