Reply With QuoteWhat have you bought previously? That's a good starting point for discussion, tell us how the increases have changed your buying habits.
Like many things due to Covid/Brexit/inflation/supply issues and a myriad of other reasons, the prices of watches are increasing. Sometimes in large increments, and sometimes rapidly. I’ve noticed it especially in the price range that I regard as expensive - which was around £4k just one or two years ago, whereas these same watches are now typically over £5k, and are still increasing either with each new iteration, or even for the same watch as time passes.
Due to this, I no longer consider buying “expensive” watches that I fancy. I don’t look for cheaper watches as alternatives either. I’m training myself to look at the pretty pictures without getting out the credit card, in the same way as I do when looking at the out-of-my-price range Lamborghini’s or other exotica on car websites. I do this because I no longer think that most watches are worth their asking price.
I don’t mean this to be a discussion about the reasons why prices are increasing (Fratelli discusses that here https://www.fratellowatches.com/ ) but rather what you feel about the increases and how it might be changing your buying or collecting habits.
Last edited by YCymro; 3rd June 2023 at 20:43.
What have you bought previously? That's a good starting point for discussion, tell us how the increases have changed your buying habits.
I have stopped buying watches because I have more than enough and I bought all of them way below todays value. Therefore they are investments as well as works of art.
If I was younger I would certainly buy good quality watches because they are big boys toys and the chances are they will continue to escalate in value over the longer term and then they cost you nothing if you ever sell them at a profit.
To me the future for good watches is bright.
Yes, I do think so. I don’t know if the market can absorb these prices. The worst offender in my view is the new IWC Ingenieur. There is nothing in the watch to support the outrageous price.
Yes. Latest Moon Watch at £7400 is insane. Seamasters are now far too expensive.
Only in your opinion.Originally Posted by TaketheCannoli
There will almost certainly be a waiting list for these watches, if not there soon will be, which proves that the demand is there.
It seems to be the case that good quality watches sell whilst the cheap stuff just lingers.
Which, to be fair, is pretty well the opposite of vintage, where quality matters a lot less than a mention in Hodinkee. You want a quality watch to last a lifetime, buy one that already has. As for prices, the only possible direction is not down.
Waiting list for Seamaster/Speedmaster? You can just order them online straight away from Omega can't you?
I strongly suspect this is the opinion held by the vast majority of people both here and in the real world.
If you think a £7,000 stainless steel watch is reasonably priced then it suggests you may be living in a bit of rarefied bubble.
Even within TZ community there is still likely only a proportion of members where they can happily afford such a watch and not worry about that amount of wealth strapped to their wrists.
It's all relative of course and some are clearly better value than others as a result of strong residuals.
But that's only from the perspective as cautious buyer.........from a business case for the likes of Rolex, Omega, Breitling etc they must be reasonably priced as sales appear to be really healthy.
So what we think is clearly irrelevant!
Past performance is no indicator of the future. Watches have proved to be a good investment over the past 20 years but there's no guarantee that the trend will continue ever-upward.
The significance of the conventional wristwatch in people's lives has changed dramatically in recent years; popularity of these items is in decline and the number of people who don't wear one continues to grow, the majority of people don't seem interested in proper watches anymore.
In my opinion watches are too expensive, I can`t say this has changed my behaviour because I`ve never been one for buying new watches. I didn`t buy new when prices were 40% of current levels so perhaps my opinion doesn`t count for much!
Another factor to consider is the ever increasing cost of service and maintenance. I talked to a guy last week about problems with a 6 year old Omega SMP with the 2500D movement which was behaving erratically, I was unwilling to get involved and advised him to contact one of the limited number of Omega accredited repairers. Cost to service that watch is bound to be in excess of £375, Omega would charge £500, that's a lot to pay out and the prices will only continue to rise.
I'll continue to own older/vintage watches that I can service myself, but if I was the younger version of myself who got interested in watches in the mid-90s I certainly wouldn't get involved to the same extent if I was starting the journey today.
Conventional watches have become a minority interest and demand for the expensive stuff is bound to suffer eventually.
I paid £2600 for my Speedmaster in 2018, it's nearly tripled in price. I know it has developed & evolved but I remain unconvinced that it's now 3 times better than my one is...
My mind boggles at the price rises too. Omega, tudor, rolex and so on have been increasing price at well above inflation for the past decade if not more. Or that's my perception. The resulting tag price for black bay, seamasters, Submariners and so on is eye watering.
I kind of feel I ought to thin my small collection but it's not easy!
Certain brands, yes, I think so. Whilst I could afford to buy a Rolex, I no longer wish to...seems like a complete waste of money. I used to buy into watches because of the tool-like nature - Rolex being the ultimate divers/sports watch, Brietling being the pilots watch etc. Over the last decade, they've just become symbols of extravagance in a really bad Instagram-flaunt-your-wealth way.
The comment on only in your opinion applies to any response on this forum, they are just one person's opinion (no more valid than any other).
I still buy new watches from the same brands, as I still appreciate mechanical watches, I know what watches I like, and I like to wear them - the ever-increasing prices do make it more painful. There will be a price point at which I'll move onto other brands on my list. Not losing money on resale does help though (if nothing else, in convincing my wife it's all part of a well-diverisified savings portfolio).
The 3861 Speedie is one of the worst offenders IMO.
This is how I feel
Fortunately they’re nothing that I actually want at the moment. I also think the law of diminishing returns is playing a part
Are the watches actually worth the money that are charging? No in my opinion - not for the sort of watch I like.
Last edited by Sinnlover; 13th April 2023 at 12:32.
Agree with the original premise.
New watches are mostly ridiculously overpriced for what you get nowadays.
No. Is the answer.
Yep. Watch companies are taking the p*ss with prices in my own humble opinion. But, they can get away with it because there will always be people willing to shell out. I personally will not be buying anymore more luxury pieces. There is nothing out there that I really want anyhow. I get same enjoyment from owning £50-£60 casios as I get from more expensive pieces.
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At one end of the market, it appears that people will pay frankly mental amounts for watches which have intrinsic value nowhere near their cost, but that's luxury items for you.
At the other end of the market, though, you can buy properly water resistant watches (forget all the 1000M WR, we're talking watches that withstand a scuba dive) in 316L stainless steel, with sapphire crystal and a reliable and often accurate (again, ignore the spec ranges and look at the real world time keeping) Seiko produced movement for well under £100.
So, YES and NO!
The watch world is a crazy place!
I don't know how old you are, but Rolexes fitted that description (less the Instagram reference) in the 1980s! More Loadsamoney than Influencer, but it's not much different.
M
Last edited by snowman; 13th April 2023 at 13:11.
Breitling Cosmonaute 809 - What's not to like?
Probably bought mine not long after and paid a bit less I think and in my honest opinion I don’t think even at that price it’s worth the money there were and still are plenty of chronograph watches out there for less that are just as well made.
At 7 grand that’s just utter madness
The high value of some of the modern SS watches makes them less enjoyable for me. Hardly wear my BLNR due to it, it’s a shame as I am back travelling again and it’s all the watch you ever need.
You'd struggle to get any change from £4k now for a second hand, big box edition 1861
Part of the problem for me is the association. I've always known that mechanical watches are 'overpriced' in that you are always paying a significant proportion of the price for marketing...it's the brand and how it makes you feel which is the reason you are paying thousands for something that actually only costs hundreds to make. In the past, I had the association that, for example, the Rolex Sub was the ultimate divers watch or the Speedmaster was the choice of astronauts.
Nowadays, whenever I think of Rolex as a brand, my first association is just those grotesquely rich people that park their lambos on Bond Street or muggers on mopeds weilding hammers, rather than a professional diver. I don't really aspire to the image it presents me any more.
I actually preferred the Siduna which until fairly recently was selling at £1200
The only reason for the over inflated prices are people are prepared to pay them.
Bit like the whole IWC CEO thing, selling dreams. Produce for this much and sell for this much. Brands will just pull people as far as they can the only difference is these days is people seem to be falling all over themselves to pay what they are asking and almost seeing it as a privilege for a company to accept their money.
You have to hand it to these people, create a market that the buyer actually thinks you are doing them a favour by taking their money.
What I do see is that due to the price increases watch aficionados will change their habits from "watch collections" to "one or two exceptional watches"... just like the good old days.
I work on a razor blade between gimmickry and amazement. – Richard Mille
Oh yes, I saw the new IWC Ingeniur, too. I thought it's a rather nice watch until I saw the price tag......£10,500
I almost peed in my pants....
I would have to say yes, they are.
I think they have well and truly arrived with regards the absurd prices they are asking, even in the time I have been on here and into watches, which isn't that long really. I now live in Perth, W.A. and when you look at the Australian prices for Omega as an example, it's eye watering.
I rather like the new Omega Aqua Terra with the funky new dials but they are the best part of A$10,000!!! Absolute madness and for the most part, new watches are not an option, and they didn't use to be. I understand the relative pros and cons but come on folks, let's wake up eh!
My own two pennies on this subject is that everything is becoming more expensive and watches are just a part of increasing prices for everything.
But I might have misunderstood the question =)
Watches are far ahead of the rate of inflation though.
M
Breitling Cosmonaute 809 - What's not to like?
Should the price of luxury watches be linked to inflation?
Art, Collectables and luxury goods don't need to follow any rules. Yes, many things were cheaper in the past, but we can't go back, so a previous prices becomes irrelevant.
There are plenty of affordable watches, and anyone who needs a watch has plenty of low cost options. Watches are not becoming too expensive. Only the ones we don't need are.
Should the likes of Tudor and Omega now fall into the 'luxury' bracket? I'm sure in the 60s and 70s they didn`t, Omega spanned a wide range of price points and I'm certain they were far more affordable. Yes, some of the gold Constellations would fall into the luxury category but not the more affordable steel watches. This prevailed till circa 2010 when it all started to get silly.
That's what is crazy thesedays, basic steel watches are selling for daft money owing to the brand name on the dial. Maybe because I take watches to pieces I can be forgiven for seeing the Kings NEW Clothes for what they really are.
£5500 for a SMP........£6100 for an Aqua Terra? Crazy
Perhaps, but also there are very good watches in terms of construction and technical specifications that are at a much lower price point. I think that the prices quoted in this thread for Rolex and IWC are frankly ridiculous. I'm not crazy wealthy by any means but I do just fine, cars are paid off, mortgage is perfectly reasonable, and I just wouldn't be comfortable with wearing something the price of a used car on my wrist. It's a diminishing returns thing. I'm very happy with my Smiths and my G-Shocks and Citizens and will just admire the expensive ones on other peoples' wrists.
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The prices are based purely on supply and demand and there is obviously the demand to push prices up and that is all that matters.
Also people who dish out £10k - £50k on a watch are not the sort of person to have to make a distress sale, so there is no way they are going to sell it and make a loss. They will hold onto it until prices rise and once again this will, in itself help to push prices up.
The watch makers will keep demand tight, they will keep repairs in the hands of the chosen few and once again this is what the new clientel want and it is they who are driving the market.
These new clientele are now driving the market and the old school are being pushed out. That is the cold reality.
Agree with that .I paid €3k for my big box version pre owned in 2020 .I love the speedmaster and doubt I will ever part with it but the new one is not that much better to warrant the price €8800
Sure they should, in the 60's and 70's mechanical watches were the norm not a luxury, and something that most people needed. They didn't carry a smartphone or look at a computer all day, and most household devices didn't have clock attached. Now new mechanical watches a purely a luxury.
It has definitely changed my buying habits. I fancied a 3861 Speedmaster for a while but the 6 monthly price increases meant that buying new was out of the question for me. Financially, spending over £6000 on a watch was more than I could afford, and I also didn’t think of it as a £6000+ watch. In the end I started hunting round for a nice used example which is not something I’d considered previously. I picked up a mint 3861 which was less than a year old for just under £4000 which I was happy with.
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Neither is 500g of butter
Didn't see a lot of demand as I walked through Westfield earlier. Omega, Tudor, Breitling had windows full of watches and the stores were all empty. It didn't look much better in Rolex either with sales staff just standing about albeit with nothing to sell I guess!
No.
My answer was in response to the comment that everything costs more than it did.
M
Breitling Cosmonaute 809 - What's not to like?
I really liked the teal one they released this year, until I saw the price tag.
I think it’s getting crazy. Some of the hikes from the likes of JLC are just daft.
Personally I think they are, I’m glad I brought my small collection of omega watch when I did but have zero urge to buy a new one
They have gone from 20% off new price to +20% and no discount
Last edited by Balance wheel; 13th April 2023 at 18:29.
I am surprised at this comment. If you can negotiate a 20% discount off a new watch then it has no brand value. That means it will almost cost you money by devaluing and you can bet your bottom Dollar the a low value watch gets repaired by some local toe rag and then goodness knows what the watch will end up like.
A watch that commands a premium is sought after and it will probably increase in value over the years. The maker will be fussy who is supplied with parts and all this increases the brand image.
That’s funny! Low cost watches are possibly serviced by local toe rags! How to win friends and influence people…
The new Ingenieur is a particularly egregious offender with respect to what you actually get at RRP. JLC’s increases over the last couple of years are also bonkers.
They need to attract future buyers, and that means Gen Z, not the Baby Boomers / Gen X that have sustained them. Gen Z doesn’t look much beyond a phone or Apple Watch. If these companies aren’t careful, they will wish themselves out of existence.
D
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Engage with the ill-mannered know-it-all at your peril..........
When you look long into an abyss, the abyss looks long into you.........
How long since Rolex stopped allowing their watches to be discounted?
You must have had yours long enough to get a bit knocked off.
Interesting how many mentions the Speedmaster gets in this thread.
Twice I have been into Omega with the RRP burning a hole in my pocket; and twice I walked out empty handed - simply unable to get my head around it costing a mere 4k (at the time).
Seems I missed a relative bargain compared to todays prices, so clearly the Speedmaster boat has well and truly sunk for me at 7k plus!
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