New platinum dial, potentially SkyDweller or anniversary Daytona?
New YM, perhaps in Ti?
Stone dial DateJust or Pearlmaster?
New Explorer 1?
New Cellini?
New platinum dial, potentially SkyDweller or anniversary Daytona?
New YM, perhaps in Ti?
Stone dial DateJust or Pearlmaster?
New Explorer 1?
New Cellini?
I’d like to see a bigger Explorer released again (alongside the 36) but I fear it would be in the OP41 case rather than another 39mm.
Yellow gold GMT by he look of it as well.
The OP41 is 39.5mm.Originally Posted by Berty234
Op41 isn’t actually 41mm so you could be right….
Good work Sir! First pic makes me think Day Date but it won't be. Exp1 pic is genuinely intriguing. Maybe an adition to the OP line?
Just see the trailer. It's definitely an Explorer. New dial colour maybe?
Polar.
Missed these two
Missed these two
This looks like Ti to me.
Isn’t that the deepsea challenge?
Orangey looking dial most intriguing, maybe this year’s eagle eye equivalent.
I dont know why they'd show that if they've already released it?
Could be a standard DeepSea or SD?
Just looks a bit too thick to me. The end of the lugs in particular look more bullnosed like a challenge rather than a regular deepsea.
I’ll go with Cameron dial challenge to fill another niche.
Covert = covet (can't seem to edit posts on mobile)
The 39 exp1 was like a dinner plate so a 40 won't appeal to me, but we are all different and I'm sure some will love it if they can get one.
I hope they keep the 36 going though for the option.
Or maybe they've gone Bioceramic (no reduction in price of course).
As to the guessing games, I couldn't give a sh1t - as won't be available anyway. [And that's coming from a fanboi who owns 10+).
Sad but true. Nearly the 5th anniversary of me “expressing an interest in” the new GMTII BLRO (as an existing, if small time, customer). Heard diddly since (despite periodic visits).
Last edited by David_D; 23rd March 2023 at 16:15.
Perhaps the slogan is part of a longer message? Something like, “DEFYING EXCELLENCE, REJECTING SUBTLETY, REFUSING AVAILABILITY”?
I'd say almost definitely a titanium Yacht-Master on bracelet, like the Pelagos 39. A Daytona with ice blue dial in PM, there is a pic of what appears to be an Explorer I but how its any different is anyones guess. The gold GMT master too, yellow gold with 2 colour insert?
They'll be expensive, they wont be available despite what 'your AD' tells you, you wont have purchased enough despite what 'your AD' tells you. last prediction? lots of huffing/puffing on the forum (BAU then)
Must-have accessory...
But what if it's Hammer time?Must-have accessory...
I’m going to bet on a new 39/39.5mm Exp 1 purely due to sod’s law as I bought a 39mm Exp 1 last week
Ti YM and new Exp 1 would be the most interesting for me personally.
The recently discontinued Cellini Time in white was the nicest of the Cellinis IMO (apart from the Moonphase) so it will be interesting to see if there is a new WG Cellini, hopefully with the updated AR.
Good to see that bevels are back but I think we mostly knew this already from the launch of the 50mm Deep Sea Challenger.
41mm Explorer. The Titanium is a Yacht Master.
I do hope so
It will be 41mm. Same case and bracelet as the Air King.
Would be nice if it was, the latest Airking has crown guards, which any watch marketed at intrepid explorers should have.
What the hell does ‘DEFYING EXCELLENCE’ mean?
defy
/dɪˈfʌɪ/
verb
gerund or present participle: defying
1.
openly resist or refuse to obey.
"a woman who defies convention"
So, resisting excellence / refusing to be excellent? Did they perhaps mean ‘defining’?
From Rolex.com:
Last edited by Itsguy; 23rd March 2023 at 15:27.
^ Hah, good point.
I know this is a watch forum and the Watch Talk sub forum so if there's anywhere to talk watches, this is the place. Surely though it's only the super-wealthy and a handful of mere mortals who've spent ludicrous amounts of money with ADs that should be getting excited? No 'normal' person is getting one of these new models.
I thought exactly the same, i.e. 'is that meant to be "defining"'? It's bizarre, as if someone read the slogan down the 'phone to the printer and it got misheard.
Defying Excellence - by selling over priced tat...
It's just a matter of time...
Over-priced applies to most these days - assuming you're tongue-in-cheek on the tat, given you own several. (o;
And unsoundly designed movements…
After a hiatus due to needing funds for other things I became a Rolex owner again recently. I get that the brand isn't high horology, the AD situation is beyond frustrating and any sub you care to mention is not worth double retail but tat they absolutely ain't.
It appears that it is simply a terrible mistranslation of the French ‘Le défi de l’excellence’, meaning ‘The challenge of excellence’, as seen on their French language site.
This is a hilarious, but also astonishing and embarrassing cock up for a brand the size of Rolex. Even more amazing is that either they haven’t realised, or they’ve decided to just style it out and hope no one notices. Perhaps they think changing it and admitting it’s wrong will be even more of a story.
Well … based on that it certainly looks an error. I guess most of the powerful people in their marketing team are not native English speakers.It appears that it is simply a terrible mistranslation of the French ‘Le défi de l’excellence’, meaning ‘The challenge of excellence’, as seen on their French language site.
This is a hilarious, but also astonishing and embarrassing cock up for a brand the size of Rolex. Even more amazing is that either they haven’t realised, or they’ve decided to just style it out and hope no one notices. Perhaps they think changing it and admitting it’s wrong will be even more of a story.
It appears that it is simply a terrible mistranslation of the French ‘Le défi de l’excellence’, meaning ‘The challenge of excellence’, as seen on their French language site.
This is a hilarious, but also astonishing and embarrassing cock up for a brand the size of Rolex. Even more amazing is that either they haven’t realised, or they’ve decided to just style it out and hope no one notices. Perhaps they think changing it and admitting it’s wrong will be even more of a story.
The google definition of DEFY is in 2 parts :-
1.
openly resist or refuse to obey.
"a woman who defies convention"
Similar:
disobey - refuse to obey - go against - rebel against - flout - fly in the face of - thumb one's nose at etc etc
2.
appear to be challenging (someone) to do or prove something.
"he glowered at her, defying her to mock him"
I think they are using the second definition ..... The challenging of Excellence
I agree it sounds odd but it seems extraordinary that Rolex would make a cock up on such a scale.
Also I thought the USA was the second largest Rolex sales market globally behind China ? so it seems inconceivable that the global marketing team would not be fully abreast with the nuances of the English language. (Especially as I believe English has the third largest number of speakers globally, behind Chinese and Spanish.)
Last edited by ChronoPantera; 26th March 2023 at 23:55.
I see there webpage is now leading with “The Challenge of Excellence “It appears that it is simply a terrible mistranslation of the French ‘Le défi de l’excellence’, meaning ‘The challenge of excellence’, as seen on their French language site.
This is a hilarious, but also astonishing and embarrassing cock up for a brand the size of Rolex. Even more amazing is that either they haven’t realised, or they’ve decided to just style it out and hope no one notices. Perhaps they think changing it and admitting it’s wrong will be even more of a story.
Seems they did indeed make an error which is now corrected.
The countdown is on, looking at the trailer closely and some guesses:
- Explorer 1 possibly on OF?
- YM or Steel or Ti on bracelet
- GMT: YG?
- Daytona - definitely some sort of Daytona by looks of it (race track, etc.)
- Day Date - new orange dial or whatever that colour is
- Sky-Dweller - blue dial?
- Cellini revision
Written by their Chinese marketing team, just up the road from the factory……I’ll get my coat
Last edited by RobDad; 23rd March 2023 at 21:58.
I see the usual repetative negativity from the usual suspects.
It's a watch forum discussing the new releases of popular watches.
No likey no looky.
I'm looking forward to W&W to see what all the brands are releasing this year.
Indeed, it is an error.What the hell does ‘DEFYING EXCELLENCE’ mean?
defy
/dɪˈfʌɪ/
verb
gerund or present participle: defying
1.
openly resist or refuse to obey.
"a woman who defies convention"
So, resisting excellence / refusing to be excellent? Did they perhaps mean ‘defining’?
From Rolex.com:
Surprised it is still there and not corrected yet.
Surely it cannot be an error.
Usual Rolex marketing guff which is hard to make sense of, but an error unlikely.
Their press release of the Deepsea challenge had some of these phrases and their 'testing' page has the phrases:
'Defying the elements' and 'Few companies have been so consistently identified with the pursuit of excellence, the quest for the absolute, the discovery of original approaches and innovative solutions. Rolex watches have proved themselves from the start in the most extreme conditions imaginable - from the depths of the deepest oceans to the summits of the highest mountains, in the air and on the race track. And to ensure that all Rolex watches can live up to these high expectations, every single one is tested to extremes before it is allowed to leave the Rolex site.'
So somehow I am sure they feel it makes sense. However, if they do go on to correct it after all, wouldn't that be funny!
Taking the below from TRF, possibly some concrete news. Also a new model called 1908 - could be Cellini replacement.
All of the following URL's are currently indexed to Google, but they are new (first crawls all this month), have zero or very few links pointing at them, and are valid URL's currently returning 404 errors:
https://www.rolex.com/watches/new-wa...h-daytona.html
https://www.rolex.com/watches/new-wa...y-dweller.html
https://www.rolex.com/watches/new-wa...ht-master.html
https://www.rolex.com/watches/new-wa...perpetual.html
https://www.rolex.com/watches/new-wa...ubmariner.html
https://www.rolex.com/watches/new-wa...plorer-40.html
https://www.rolex.com/watches/new-wa...-day-date.html
Furthermore, most of these URL's have corresponding versions in other languages AND corresponding newsroom article URL's (including one speaking to the new submariner's waterproofness). Thus, it looks like we can expect to see an all-new Daytona finally, a new Submariner, new Day Date variation(s), a new 40mm Explorer, a new skydweller (wasn't expecting that), a new yachtmaster (probably in titanium) and a new oyster perpetual.
Last edited by Boss13; 24th March 2023 at 08:18.
Interesting that there’s no gold GMT master on that list, it seemed like the most obvious reveal from the teaser.
Agreed, really odd. Can’t be an error though.What the hell does ‘DEFYING EXCELLENCE’ mean?
defy
/dɪˈfʌɪ/
verb
gerund or present participle: defying
1.
openly resist or refuse to obey.
"a woman who defies convention"
So, resisting excellence / refusing to be excellent? Did they perhaps mean ‘defining’?
From Rolex.com:
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