Thinking aloud here.....with the undoubted success of the Omega Swatch MoonSwatch collaboration, it appears to me that Swatch have an advantage over its competitors (LVMH, Richemont) in that it could potentially raid their other brands marquee watches in further collaborations. For example who here would be interested in purchasing a bioceramic Longines Swatch collaboration Legend Diver or a Blancpain Swatch Fifty Fathoms? This could be the short term future for Swatch at the lower level price point. I do appreciate that Swatch can only do this for a limited amount of time but as I said above, with the continued success of the MoonSwatch collaboration surely someone in Swatch's Marketing Department must have thought about this.