Reply With QuoteYou'd get preferential availability on SS Rolex if you traded your 3 year old SS Rolex in I reckon. AD will offer a low trade in price and make a big margin whilst the punter will suck it up so they could get a GMT or whatever.
AD can pop the watch back in their safe!Originally Posted by JasonM
As others have alluded, it’ll be a strange mix of old and (still) current models.
You'd get preferential availability on SS Rolex if you traded your 3 year old SS Rolex in I reckon. AD will offer a low trade in price and make a big margin whilst the punter will suck it up so they could get a GMT or whatever.
Nobody who is right minded would do this surely?
When you look long into an abyss, the abyss looks long into you.........
Missed that. £15.7k for a 40mm steel sub date and no box is quite the ask.
That's putting it lightly!!
When you look long into an abyss, the abyss looks long into you.........
I'm a fan as we gain an option but don't lose the pre-existing options, so seems a net positive.
I think we can safely assume every watch will be serviced, to check authenticity and to provide the 2-year guarantee.
I also think it's very likely all watches will be restored to as close to new condition as possible, so for the collectors seeking original hands, dials etc, this may be a problem.
The pouch and new warranty card makes sense I think from a branding perspective. I'm imagining every certified pre-owned watch will come packaged the same, with the same paperwork and in the same like-new condition, which makes them a lot more sellable as widgets moving through the AD sales factory so-to-speak. That makes a lot more sense to me than the alternative (some have a box, some have original papers, some show discolouration etc - that sort of variation can work for a specialist dealer but not for the generic AD network).
Of course pricing is a big factor, and who sets the price, Rolex (i.e. every model XYZ from year 2010 will be charged the same £price), or the AD network?
I think Rolex charge the AD for the service, packaging, warranty. And that's that.
AD pitches the watch wherever they see it selling and adjust the price accordingly
Having read up a bit more is a certified pre owned Rolex "half loose"?
SC or a train to Liverpool to meet the famous Haywood look a better bet to me.
Curious to see what the offer price is on a Rolex which enters the CPO program is. If a steel 40mm sub date is £15.7k are they buying it for £10k? Unlikely, but it can’t be £7k, can it?!
That’s how I see it being done. That allows the ADs to set the price - which is how it needs to be as pre-owned values can change like the wind.
How on earth is an AD going to stick one in the window above the new price?
Greys and non-AD's do this all day long, but AD's?.
When you look long into an abyss, the abyss looks long into you.........
My local WoS who is a Rolex AD has been selling second hand Rolex above rrp for as long as I can remember. That part of the story isnt new at all, it’s the certified by Rolex bit that is new. Last time i was in WoS they tried to sel me a 2017 sub date for £14k.
Yep have seen AD marking up for some time. Check out goldsmiths pre owned website section for example.
Interesting move by Rolex. Trying to figure out what they gain my doing this. If it is an effort to remove grey dealers from the equation it may work in the longer term as more ADs get involved and prices become more competitive perhaps. But I doubt that is the aim and doubt that will happen. Maybe just a move to further legitimise the pre owned market more than anything else.
The lack of box is odd. Surely it will have the pouch and the box?
My assumption on the box (and it is a guess) is that they want consistency, so every certified pre-owned Rolex has the same pouch, same fresh warranty etc. I can't see Rolex wanting to hand out old cards (which had customer details on them) or old tatty boxes. But then of course, will the AD keep that stuff and package it themselves? Who knows.
The pricing is a joke.
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There are no new ones in the window, so it gives them something ROLEX to put there, without comparison.
Glad that I am done with this brand now.
This of course is only in place for the good of Rolex.
When they started holding documentation back on brand new watches a few years ago (in spite of you having paid good money), they became dead to me. I know that has reversed now, but still... if something is YOURS, it is YOURS to do what you wish with it.
The whole concept of this brand now feels tainted to me.
I have owned a few and found the desire for them to be less and less.
Such a shame.
I wonder what their prices will be ?
The point of the exercise is two fold
Maintain demand for their products and decrease the number of grey dealers selling their products so the question will be especially in the short term will be to attract buyers and maintain customer loyalty within their dealer network. Answer you will get a lower price selling your 3 year old watch back to the AD but you will be favourably eligible for a new at list . Your watch will then be equal to grey pricing but with a peace of mind . Grey dealers will not disappear but their prices for the majority that are not experts or well regarded will have to drop. I can see the casual trader going , the one who buys a steel sports or a DJ and sells instantly.
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The watch has to be said, that it is NOT serviced. It is certfied by Rolex as being authentic and not stolen etc but it is NOT serviced.
The more I think about it, the more I think this won’t have a huge impact.
The big used dealers will remain, with better pricing than the ADs selling these CPO watches. It’s just like the car market except the non-authorised used dealers have a front and centre footing in the market already.
It will depend on quantity and how many people sell through this route, I guess, but the pricing seems too high. I’d still buy from a well known used dealer for less than an AD is charging here.
Must be serviced, how could they offer a 2 year guarantee if they’re not serviced?
Where do you get this information from?
Might as well stop selling new.
Why? They are clearly selling all their allocation of new watches - just not through display-generated sales.
I think we can safely assume the watches will be serviced
That nicely adds to the Rolex coffers either from them doing the work or selling the parts and service equipment/accreditation
They were hardly going to charge marketing leading prices for tatty watches losing time were they?
Would make sense but you’d think it was a huge selling point/competitive advantage so why not say so?!
Last edited by David_D; 2nd December 2022 at 23:51.
I have to say, this is one of the weirdest threads I've ever read on here.
It's simple. The Rolex approved programme will allow buyers of used watches to pay a little more for the comfort of knowing their new trinket has been checked fort authenticity, overhauled, polished back to as-new condition and warranted for two years. Ail of this from/by Rolex themselves, no less. What on earth is all the negativity about, FFS - if you don't want one then don't buy one.
Incidentally, what's this about original papers being retained, and - whoever started that rumour - where did it come from? Sounds liker nonsense to me - why would watch dealers sending stuff over to Rolex deliberately devalue their stock? (Answer is, they wouldn't, of course).
My god, talk about a storm in a teacup
Agreed, it allows Joe Bloggs to purchase a watch with complete peace of mind.
I do think it could have an impact on some grey dealers though. I wonder how many people would rather pay X for the Rolex certified programme than Y from a pre owned dealer.
Buy the seller!
Last edited by boring_sandwich; 3rd December 2022 at 09:20.
Was just looking at "official watches" pricing and can safely say that these Rolex pre-owned certified lot will be the second most expensive used watches on the market after Official Watches
I see three benefits and one risk for Rolex.
Small additional revenue relatively, further ability to track watches, further justification to hike retail prices given the official recognition of price difference between retail and pre owned.
However, the big risk is Rolex is moving closer to b2c from previously only b2b, so there is less ability for them to feign ignorance on shortages and high secondary.
Agreed. I’m actually not sure if this forum in now populated by idiots or bots.I have to say, this is one of the weirdest threads I've ever read on here.
It's simple. The Rolex approved programme will allow buyers of used watches to pay a little more for the comfort of knowing their new trinket has been checked fort authenticity, overhauled, polished back to as-new condition and warranted for two years. Ail of this from/by Rolex themselves, no less. What on earth is all the negativity about, FFS - if you don't want one then don't buy one.
Incidentally, what's this about original papers being retained, and - whoever started that rumour - where did it come from? Sounds liker nonsense to me - why would watch dealers sending stuff over to Rolex deliberately devalue their stock? (Answer is, they wouldn't, of course).
My god, talk about a storm in a teacup
Either way they don’t seem to think (do I actually know anything about this subject?) before posting.
If anyone can see anything at all on this page which confirms that these watches will be serviced, overhauled, polished, or benefitting from anything other than a certification of authenticity and a guarantee, could they please point it out. It seems to me that Rolex are being careful not to say any such thing.
Maybe a 'service booklet' means something but nowhere do they actually say the watch will actually have been serviced or otherwise attended to. Wouldn't they say this explicitly if it was the case? Why wouldn't they?
The certification is valuable for sure, though.
Last edited by DMC102; 4th December 2022 at 00:47.
Maybe this, but not as forthright as i might expect? “Each Rolex Certified Pre-Owned watch is presented in a distinctive pouch. The timepiece comes with the Rolex Certified Pre-Owned seal, a two-year international guarantee card, a service booklet and a guarantee booklet.”
Will they come with the original ‘full set’ as well, if available, or do AD keep that?
Wow....thats without the 'Certified by Rolex' stamp...wonder what price it would have been with it!
Looks like £15.7k
https://www.bucherer.com/uk/en/rolex...363-972-4.html
For those who can't sleep at night if the kettle is facing "the wrong way," why not just buy from a reputable secondhand dealer then immediately have your watch serviced by Rolex ?
A saving of thousands and you would be in the same position, surely ?
I’m very pleased to see I’m not the only person that worries about the direction of the kettle. Do you worry about the position of the switches on plugs and if the screws line up on switches?
I worry about these a lot more then Rolex prices.
If you want a discount, just holler.
OW tend to stay at similar prices to WF but always happy to negotiate
Best stock out of any grey dealer by miles. You must have some interesting clients - definitely not forum lads in brogues rolling out of an MX-5.If you want a discount, just holler.
OW tend to stay at similar prices to WF but always happy to negotiate
When I see their Mr and Mrs IG accounts on my explore feed I always pretend the Mrs account is secretly you.
I fear I may have to shatter your dreams Wiley!
I dont post on IG under anything but my own handle
Ha, I can dream!
Agreed buying from a reputable secondhand dealer then immediately having your watch serviced by Rolex would be a cheaper option.
The only advantage I could see would be building history/ spent with the AD for future purchases at RRP.
Or save even more and buy from a reputable member on Tz with a recent Rolex service done.
You'd probably have to forgo a glass of Champagne and make do with a pint though.
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