For me it's the trend to whinge about movements/the wider 'in-house' obsession.
'Oh, its £xxxx and 'only' has an ETA movement'.
Ok, for some manufacturers having an ETA or Sellita or whatever would be unacceptable (Rolex, Patek, etc.) but for companies like IWC, Bremont, Tudor, Oris it wouldn't make me think twice.
'Oh dear, I only have the accurate and reliable ETA2824/SW200 which will be able to be serviced at an independent watchmaker until Kingdom come'.
Would you really rather have the Tudor GMT movement or the Oris 5 day movement with all their problems, and an OEM monopoly on parts? Not to mention the 'in house' term is usually shady anyway.
Related is the 'only X of power reserve'... just wear the watch then, or wind it if you haven't in a while -- hardly the end of the world, is it... get a quartz if it's such a problem.
Rant over