Originally Posted by
Idontgram
Just some weekend musings…
What is it with watch collectors and military marketing? There seems to be a very dedicated sector for dirty dozen watches, milsubs, CWCs, Marathon, type XXs, luftwaffe fliegers, various German eurofighter / TESTAF types, search and rescue etc etc.
Is it just a reflection on the inherent fantasy we all like to play with our watches (cf. divers, astronaut watches, yacht timers) or does it reveal something a bit deeper such as insecurities and a way of shoring up masculinity?
Its taken me a while to accept that big brawny watches don’t suit me, and aren’t reflective of my personality and lifestyle. I’m slowly coming to realise that’s also true of a watch which flaunts its military credentials.
All personal taste, of course, not criticising anyone, as I’ve spent many hours staring at many of the examples above and bought one or two myself!
What’s your take?