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Thread: JLC Master Collection Price rise?

  1. #1
    Grand Master ryanb741's Avatar
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    JLC Master Collection Price rise?

    Looks like £1k increase on each model. Unless my memory is failing me the Master Control was £6.6k last week but now £7.6k and Master Geographic was £10.5k and now £11.5k.

    Polaris range seems to be at the same price as a week ago however.

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  2. #2
    Master
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    Yup looks like they just added 700 to the calendar Chronograph on strap, and they also added some new bracelet versions.

    Been watching the ever popular ultra thin moon creep from 7ish-8 to now 9600. Becoming bit of a no man’s land in terms of pricing, neither as affordable value prop for the middle class searching for Patek-lite nor will it ever be high horology enough for traditional dress watch, in terms of finishing etc.

  3. #3
    Craftsman
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    Quote Originally Posted by ac11111 View Post
    Yup looks like they just added 700 to the calendar Chronograph on strap, and they also added some new bracelet versions.

    Been watching the ever popular ultra thin moon creep from 7ish-8 to now 9600. Becoming bit of a no man’s land in terms of pricing, neither as affordable value prop for the middle class searching for Patek-lite nor will it ever be high horology enough for traditional dress watch, in terms of finishing etc.
    Agree on the no-man’s land point. I love the brand but don’t love their direction of travel. Inflation perhaps plays a part here.


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  4. #4
    Quote Originally Posted by ac11111 View Post

    Been watching the ever popular ultra thin moon creep from 7ish-8 to now 9600. Becoming bit of a no man’s land in terms of pricing, neither as affordable value prop for the middle class searching for Patek-lite nor will it ever be high horology enough for traditional dress watch, in terms of finishing etc.
    Gosh, it was 7700 RRP when I got mine in Feb 2019, though I noticed it was 8050 in the boutique at the same time....I know it's had an update since then, 70 hours PR being the only bit I would like on mine
    Last edited by Rob; 13th June 2022 at 20:28.

  5. #5
    Master
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    Latest marketing tool for upper end watchmakers - Exclusivity.

  6. #6
    Master JC180's Avatar
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    I find the biggest p!££ take was the Polaris Perpetual increase before if even hit the shops.

    Was released at £26.5 approx and then a month or two later was increased to £29.3k.

    Put me right off it. Silly games by Richemont.

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