Quote Originally Posted by RAJEN View Post
One would have to be ‘special’ to think a Rolex AD is allocated/sells 20 watches a year
Time for, as you rather pathetically put it, some more noise from expected quarters.
Not all dealers receive the same. The independent I have referred to was quite open that he was receiving about 30 a month prior to losing AD status. He could request specific models but there was no guarantee what he would receive. Using a guess of an average of £4k per watch his gross profit would be about £1.4m. Take off staffing, commissions, rent, cost of refurbishing the Rolex area every two years, tax etc and you’ll be lucky to see half of that in net profit. It’s not a shabby amount for a smaller independent, if you can sell them all. Of course selling hasn’t been a problem for the last few years but if you go back to somewhere around 2015 things were very different, back then a couple of in demand pieces would be sold to a waitlist and everything else would be in the window for a considerable time with any duplicates in the safe, all of which had to be paid for upon delivery to the dealer.
Not saying it’s easy and that anyone would willingly give up Rolex AD status, this guy was petrified, but with a bit of work it can actually pay off.