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Excellent, I look forward to queuing up for this watch.
Sharing this update from Seiko Japan's Line channel
The conversation was between Shigatsu Tsuitachi, Senior Manager of Seiko Product Strategy and Maguro Tomayo, VP of Seiko Marketing. Translation is my own so forgive some summarizing. I got the screenshot though.
MT This is the first time you have collaborated with another watch brand, is that correct?
ST Yes, this time we have worked with Steeldive on one of our most iconic models
MT Can we see it? Is it too early?
ST We can show it now
MT Superb! Tell us about the SEA CHICKEN name
ST Well, as you know, our fans give our watches nicknames, and one of those is the “Tuna” after the can…
MT (interrupting)… an inexplicably popular way to serve fish overseas!
ST Indeed. In Japan, we are fond of a flaky tuna product called “Sea Chicken”, so we thought this was a good name for this collaboration
MT Tell us about what Steeldive brings to this collaboration
ST Steeldive has deep experience leveraging innovative local wage dynamics, and an entrepreneurial approach to IP
MT Cool. What about the watch design itself?
ST We began with a dial of deep FOMO Black, echoing the snowflake-blessed silver birches bordering the glimmering azure lake as seen from our idyllic atelier on a moonless night. Then, we removed the beloved Prospex logo, replacing it with a printed Chicken mark between the Seiko and Steeldive co-brands. Finally, on the back, we have changed our familiar Great Wave off Kanagawa to an original etching called (translation isn’t great here, apologies…) “Grand Chicken of the Seas”
MT Amazing, I've never seen a chicken surf. What’s that at 7 o’clock?
ST We used to denote the manufacturing plant, such as Suwa or Daini, with a little mark on the dial. This is a kind of Easter egg for the fans. Laid by our Chicken
MT Thank you for sharing the new Seiko x Steeldive SEA CHICKEN! When is it available?
ST It launches on Friday
MT In stores only?
ST That would be very foolish
MT Thank you very much, Shigatsu Tsuitachi!
Last edited by Tokyo Tokei; 2nd April 2022 at 00:34.
Excellent, I look forward to queuing up for this watch.
Lovely work.
I wonder what poultry sum this will retail for?
MT Tell us about what Steeldive brings to this collaboration
ST Steeldive has deep experience leveraging innovative local wage dynamics, and an entrepreneurial approach to IP
MT Cool.
I am not sure anyone egg-spected this. It will be as rare as hens teeth to acquire.
Last edited by Sinnlover; 1st April 2022 at 07:41.
It’s fowl.
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Thanks for that nugget of information
Does it need a 'battery?
Eggcellent
These will be a rare catch indeed
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This is foul!
I wonder will it be free range?
Having had a look at specification I can see it does not have a bell to wake you up in the morning, I won’t buy one if it does not have an alarm cluck
Thank you for sharing an egg-celent post to start a Fry-day morning.
Their competitors must be spitting feathers!
'Against stupidity, the gods themselves struggle in vain' - Schiller.
What's the water resistance on this please?
Need to ensure I can get a properly wet cock
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I am enjoying the date on this watch ;)
I assume this will be made from NonBio-MicroPlasmic (66% plastic, 33% polymer, 1% plant fibre - ie sawdust) in the true spirit of Chinese environmentalism?
M
Breitling Cosmonaute 809 - What's not to like?
There will be a mad scramble for it
The Sea Chicken? Steeldive? April 1st?
Mr Shigatsu Tsuitachi is appalledOriginally Posted by Onelasttime
Which came first.... The chicken or the watch!
I had no doubt about what your post was for but that is so believable a name it’s close to genius
'Against stupidity, the gods themselves struggle in vain' - Schiller.
The marketing man Maguro Tomayo would be delighted at the response
We know, don't we, that if this was real it would sell like... well, all the other fad-driven watches. ;-)
There does seem to be a thirst for newness, novelty, manufactured scarceness, and first-to-post on Insta / FB / YouTube / social-media-as-status frenzy. Consumerism itself is the commodity, it barely matters what the product is any more. My newest watch is a Sea Dweller 16600, so I guess I'm not playing this modern game well.
I might start a thread on “watches you’ve owned and enjoyed for a long time” and witness it die
It would do ok on here. Might not do so well on IG. ;-)I might start a thread on “watches you’ve owned and enjoyed for a long time” and witness it die
P.S.<chuckle>
Last edited by markrlondon; 2nd April 2022 at 03:39.
Has anyone shelled out for one yet?
F.T.F.A.
Sure there's been quite a scramble to buy one...
Did you poach that from page 1 ?
So this was all a complete Shamo?
Don't just do something, sit there. - TNH
If you buy one the yolks on you…
Last edited by Sinnlover; 3rd April 2022 at 11:31.
Everyone’s a comedi-hen…
…but the shamo mark at 7 is your reassurance of around-the-cluck eggsellence.
Poultry in motion.
Oh dear, that bird's come home to roost...
What the pluck...?
With a Black Cock for a logo it'll never fly.
Last edited by forpetesake; 3rd April 2022 at 18:05.
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