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Thread: Seiko X Steeldive SEA CHICKEN

  1. #1

    Seiko X Steeldive SEA CHICKEN

    Sharing this update from Seiko Japan's Line channel

    The conversation was between Shigatsu Tsuitachi, Senior Manager of Seiko Product Strategy and Maguro Tomayo, VP of Seiko Marketing. Translation is my own so forgive some summarizing. I got the screenshot though.

    MT This is the first time you have collaborated with another watch brand, is that correct?
    ST Yes, this time we have worked with Steeldive on one of our most iconic models

    MT Can we see it? Is it too early?
    ST We can show it now



    MT Superb! Tell us about the SEA CHICKEN name
    ST Well, as you know, our fans give our watches nicknames, and one of those is the “Tuna” after the can…
    MT (interrupting)… an inexplicably popular way to serve fish overseas!
    ST Indeed. In Japan, we are fond of a flaky tuna product called “Sea Chicken”, so we thought this was a good name for this collaboration



    MT Tell us about what Steeldive brings to this collaboration
    ST Steeldive has deep experience leveraging innovative local wage dynamics, and an entrepreneurial approach to IP

    MT Cool. What about the watch design itself?
    ST We began with a dial of deep FOMO Black, echoing the snowflake-blessed silver birches bordering the glimmering azure lake as seen from our idyllic atelier on a moonless night. Then, we removed the beloved Prospex logo, replacing it with a printed Chicken mark between the Seiko and Steeldive co-brands. Finally, on the back, we have changed our familiar Great Wave off Kanagawa to an original etching called (translation isn’t great here, apologies…) “Grand Chicken of the Seas

    MT Amazing, I've never seen a chicken surf. What’s that at 7 o’clock?
    ST We used to denote the manufacturing plant, such as Suwa or Daini, with a little mark on the dial. This is a kind of Easter egg for the fans. Laid by our Chicken

    MT Thank you for sharing the new Seiko x Steeldive SEA CHICKEN! When is it available?
    ST It launches on Friday

    MT In stores only?
    ST That would be very foolish

    MT Thank you very much, Shigatsu Tsuitachi!
    Last edited by Tokyo Tokei; 2nd April 2022 at 00:34.

  2. #2
    Grand Master markrlondon's Avatar
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    Excellent, I look forward to queuing up for this watch.

  3. #3
    Master earlofsodbury's Avatar
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    Lovely work.

    I wonder what poultry sum this will retail for?

  4. #4
    Journeyman
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    MT Tell us about what Steeldive brings to this collaboration
    ST Steeldive has deep experience leveraging innovative local wage dynamics, and an entrepreneurial approach to IP

    MT Cool.

  5. #5
    Master Sinnlover's Avatar
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    I am not sure anyone egg-spected this. It will be as rare as hens teeth to acquire.
    Last edited by Sinnlover; 1st April 2022 at 07:41.

  6. #6
    Master
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    Its fowl.


    Sent from my iPhone using Tapatalk

  7. #7
    Master
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    Thanks for that nugget of information

  8. #8
    Master Ruggertech's Avatar
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    Does it need a 'battery?

  9. #9
    Master
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    Eggcellent

  10. #10
    Master Shakespeare's Avatar
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    These will be a rare catch indeed


    Sent from my iPhone using TZ-UK mobile app

  11. #11
    Craftsman Ascalon's Avatar
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    This is foul!

    I wonder will it be free range?

  12. #12
    Master Sinnlover's Avatar
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    Having had a look at specification I can see it does not have a bell to wake you up in the morning, I wont buy one if it does not have an alarm cluck
    Thank you for sharing an egg-celent post to start a Fry-day morning.

  13. #13
    Grand Master Saint-Just's Avatar
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    Their competitors must be spitting feathers!
    'Against stupidity, the gods themselves struggle in vain' - Schiller.

  14. #14
    What's the water resistance on this please?

    Need to ensure I can get a properly wet cock

    Sent from my M2101K7BNY using Tapatalk

  15. #15
    Master
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    I am enjoying the date on this watch ;)

  16. #16
    Grand Master snowman's Avatar
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    I assume this will be made from NonBio-MicroPlasmic (66% plastic, 33% polymer, 1% plant fibre - ie sawdust) in the true spirit of Chinese environmentalism?

    M
    Breitling Cosmonaute 809 - What's not to like?

  17. #17
    Master
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    There will be a mad scramble for it

  18. #18
    Grand Master Onelasttime's Avatar
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    The Sea Chicken? Steeldive? April 1st?


  19. #19
    Quote Originally Posted by Onelasttime View Post
    The Sea Chicken? Steeldive? April 1st?
    Mr Shigatsu Tsuitachi is appalled

  20. #20
    Which came first.... The chicken or the watch!

  21. #21
    Grand Master Saint-Just's Avatar
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    Quote Originally Posted by Tokyo Tokei View Post
    Mr Shigatsu Tsuitachi is appalled
    I had no doubt about what your post was for but that is so believable a name its close to genius
    'Against stupidity, the gods themselves struggle in vain' - Schiller.

  22. #22
    The marketing man Maguro Tomayo would be delighted at the response

  23. #23
    Grand Master markrlondon's Avatar
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    We know, don't we, that if this was real it would sell like... well, all the other fad-driven watches. ;-)

  24. #24
    Quote Originally Posted by markrlondon View Post
    We know, don't we, that if this was real it would sell like... well, all the other fad-driven watches. ;-)
    There does seem to be a thirst for newness, novelty, manufactured scarceness, and first-to-post on Insta / FB / YouTube / social-media-as-status frenzy. Consumerism itself is the commodity, it barely matters what the product is any more. My newest watch is a Sea Dweller 16600, so I guess I'm not playing this modern game well.

    I might start a thread on “watches you’ve owned and enjoyed for a long time” and witness it die

  25. #25
    Grand Master markrlondon's Avatar
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    Quote Originally Posted by Tokyo Tokei View Post
    I might start a thread on “watches you’ve owned and enjoyed for a long time” and witness it die
    It would do ok on here. Might not do so well on IG. ;-)




    P.S.
    Quote Originally Posted by Tokyo Tokei View Post
    Maguro Tomayo
    <chuckle>
    Last edited by markrlondon; 2nd April 2022 at 03:39.

  26. #26
    Grand Master magirus's Avatar
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    Has anyone shelled out for one yet?

  27. #27
    Master earlofsodbury's Avatar
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    Quote Originally Posted by magirus View Post
    Has anyone shelled out for one yet?

    Sure there's been quite a scramble to buy one...

  28. #28
    Grand Master magirus's Avatar
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    Quote Originally Posted by magirus View Post
    Has anyone shelled out for one yet?
    Quote Originally Posted by earlofsodbury View Post
    Sure there's been quite a scramble to buy one...

    Did you poach that from page 1 ?

  29. #29
    Grand Master Mr Curta's Avatar
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    So this was all a complete Shamo?
    Inform - Educate - Entertain

  30. #30
    Master Sinnlover's Avatar
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    If you buy one the yolks on you
    Last edited by Sinnlover; 3rd April 2022 at 11:31.

  31. #31
    Quote Originally Posted by Mr Curta View Post
    So this was all a complete Shamo


    Everyone’s a comedi-hen…



    …but the shamo mark at 7 is your reassurance of around-the-cluck eggsellence.

    Poultry in motion.

  32. #32
    Master earlofsodbury's Avatar
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    Quote Originally Posted by magirus View Post
    Did you poach that from page 1 ?
    Oh dear, that bird's come home to roost...

  33. #33
    What the pluck...?

  34. #34
    With a Black Cock for a logo it'll never fly.
    Last edited by forpetesake; 3rd April 2022 at 18:05.

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