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Thread: Omega x Swatch

  1. #251
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    Ah well, I’m on the train to Edinburgh currently with my lad… he likes the look so I was going to buy him one and get the mercury for me.
    Guess I’ll be just jumping straight back on the train home ! No danger I was camping out.

  2. #252
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    Zürich, a moment ago.

    “The store will not open until there is a single file line”.

    Off home.


  3. #253
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    Quote Originally Posted by Kingstepper View Post
    Why would you be different?
    What are you insinuating? I wanted 1 watch for myself.


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  4. #254
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    Quote Originally Posted by Tetlee View Post
    Would be pretty funny if that's the same for London, all the mania and half the queue getting a choice of pink yellow or blue ones.

    Glad to see Swatch updated to 1 per person, wonder how that went down with the blokes that have been queueing since yesterday morning.
    Some of the people in the queue in London looked like they would rob you the moment you leave the queue.


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  5. #255
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    Edinburgh.. I just walked the queue. Up Frederick street, along rose street, up castle street and now on to George street.
    Most of that is 4 deep.

    McDonald’s then home for me and the lad !
    Last edited by gorrie; 26th March 2022 at 09:29.

  6. #256
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    Out of curiosity, I ran a world-wide eBay search on 'MoonSwatch' (included in description). There are currently 300+ listed.

    Craziest price I found was a UK auction bid for a 'Mission to Mars' (Alaska Project tribute) of £63,600.

    https://www.ebay.co.uk/itm/Omega-X-S...h/304410425008

    Someone's obviously taking the p!ss.
    Last edited by Seiko7A38; 26th March 2022 at 09:15.

  7. #257
    Of course most of those queuing will want want the same versions - the regular Moonwatch, Alaska and maybe one or two others. Most will get their second, third or other choice which won't be as popular on eBay.

  8. #258
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    Quote Originally Posted by Progressive View Post
    Zürich, a moment ago.

    “The store will not open until there is a single file line”.

    Off home.

    Oh my good god. Marketing masterstroke.


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  9. #259
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    Quote Originally Posted by gorrie View Post
    Edinburgh.. I just walked the queue. Up Frederick street, along rise street, up castle street and now on to George street.
    Most of that is 4 deep.

    McDonald’s then home for me and the lad !
    This is the sad thing, people that genuinely want them and want to include/introduce their children into the hobby will be really put off by this from scalpers.

  10. #260
    Master OldHooky's Avatar
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    Best guess, 500+ queuing at Lausanne in queue over 200m long. Police controlling the crowds. Stores opened before 9:30 it seems. Absolute madness.

  11. #261
    Grand Master RustyBin5's Avatar
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    Quote Originally Posted by Tokyo Tokei View Post
    Swatch Japan have posted a note on their Twitter saying they will give tickets to those arriving at the stores when they open but not to anyone queuing up beforehand. There is still a massive queue. One local has tweeted he wants to talk to people in the queue, but he can’t as they are all Chinese

    https://twitter.com/nora_na119/statu...900412928?s=21

    Edit: they are now giving out lottery-style tickets and will make the draw before opening. Lucky ticket, you can enter.
    Good luck if one of the lucky 10

  12. #262
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    The madness of crowds alive and well.

  13. #263
    There is a question of how many of those madly inflated prices on ebay will actually get paid. I can see a lot of them simply being inflated using disposable accounts to mess up the scalpers.

    Today though, I'm wearing my windy-up Moonwatch prominently, so people think I'm an influencer that's paid £50k for a watch...

  14. #264
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    A small part of me likes all this craziness as its about time another brand has a bit of a buzz around it. Rolex/AP/PP usually have all the lime light regardless of what other brands do.

  15. #265
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    Honesty the funniest strangest most bizarre piece of WIS retail news I’ve ever seen. Hysteria over a swatch. Just bonkers. Bet it makes the news

  16. #266
    Credit to Omega/Swatch and their marketing teams for getting such a buzz around this a week before the more seriously unobtainable stuff is revealed next week. I love the playful nature of the moonswatch and will definitely buy one or two once the hype has settled down. It will be a cool thing to add to my small collection.

  17. #267
    Quote Originally Posted by blackal View Post
    That's the thing - you don't know what the outcome of a confrontation will be................ until it suddenly goes wrong.

    A group of (say) 4 guys - and you're standing in the way of them making a few hundred quid?
    Most including myself will not challenge this scenario, it is just not worth it especially for a plastic watch.

  18. #268
    Quote Originally Posted by stevecross View Post
    Most including myself will not challenge this scenario, it is just not worth it especially for a plastic watch.
    I guess it makes a big difference depending on your motivation for being there.

    If you're there to buy a £200 watch at launch rather than wait a couple of months, you'll likely have a different attitude to those that are there looking to make a few hundred or even a few thousand pounds profit and don't care if they are doing so off of watches, toilet rolls or cocaine.

  19. #269
    Quote Originally Posted by Gyp View Post
    Today though, I'm wearing my windy-up Moonwatch prominently, so people think I'm an influencer that's paid £50k for a watch...
    I was wearing my X-33 (I had set the alarm for 8:30am… didn’t want to get there too late ) but quite discreetly I thought.

    While talking to a gentleman in the queue, who had been there since 6am and was an employee of JAXA, I heard someone else in the queue keep saying “Ex, Ex, Ex!” and pointing in my direction. I genuinely did that “looking behind me to see what they are pointing at” thing a couple of times.

    Then I realised, he meant my X-33, which he had spotted beneath my cuff. I showed him, and his girlfriend actually clapped.

    There's some great, but I suspect somewhat disappointed, Speedmaster fans in Japan.

  20. #270
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    More hilarous Edinburgh’s stock was delivered to the wrong address on Thursday
    10 paltry boxes, left in the shop across the road.

  21. #271
    My cousin is in the queue in London and reports 1000s queuing, the queue itself is degenerating and police are on the scene.

  22. #272
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    Quote Originally Posted by TheDeli View Post
    Currently around 400 odd in the queue, it’s now round onto Rose Street.
    Well that’s my decision made! Think I’ll go for a walk to the park instead


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  23. #273
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    The next time I’m in Edinburgh, if they’re in stock, I’ll get both the Mercury and Mars.

  24. #274
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    Quote Originally Posted by jpjsavage View Post
    My cousin is in the queue in London and reports 1000s queuing, the queue itself is degenerating and police are on the scene.
    Oh dear, we used to be respected for our ability to queue.

  25. #275
    Job done re the marketing, might as well open the online shop right now, even if delivery takes a while.

    It’s one thing having a queue, it’s another having the police called in Sydney, Tokyo and UK. And the US hasn’t opened yet.

  26. #276
    The queue in Amsterdam 15 mins before opening…




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  27. #277
    I was going to go down early, but central line part closed. Had a friend who did, there from about 7 and no chance at any of the London stores.

    Carnaby st:


    Covent Garden

  28. #278
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    Quote Originally Posted by carryondentist View Post
    I was going to go down early, but central line part closed. Had a friend who did, there from about 7 and no chance at any of the London stores.

    Carnaby st:


    Covent Garden
    Good to see Covent Garden queuing in the style that people expect the British to queue rather than the rabble that is Carnaby Street.

    Stiff upper lip and queue neatly in a line.

  29. #279
    The one thing that stands out for me is the difference between all these "queues" where people are looking to make a few quid off of a bit of disposable plastic, and the dignified and orderly queues of refugees fleeing from Ukraine attempting to save their own lives and the lives of their families.

  30. #280
    Seems like it is actually a marketing stroke of genuine by Omega & Swatch.

  31. #281
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    These are going to be super spreader events too.

    Good luck to those getting one but if they will be online soon as mentioned I think I’ll wait.

  32. #282
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    Quote Originally Posted by boring_sandwich View Post
    Seems like it is actually a marketing stroke of genuine by Omega & Swatch.
    Absolutely!

  33. #283
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    Quote Originally Posted by TheDeli View Post
    Good to see Covent Garden queuing in the style that people expect the British to queue rather than the rabble that is Carnaby Street.

    Stiff upper lip and queue neatly in a line.
    Perhaps more forrin tourists in Covent Gdn

  34. #284
    Grand Master RustyBin5's Avatar
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    Less of a queue in Moscow

  35. #285
    My IG stream is positively throbbing with the event. Belgium and China are also experiencing long queues.

    The shots from successful purchasers do show nice packaging and the watches themselves look very smart. There is some sniping from traditional Speedy owners, poo-pooing the plastic.

    But it's obvious Swatch / Omega have a huge hit on their hands as you can have a genuine lookalikey for very little money.

  36. #286
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    Gotta feel sorry for the staff in the shops. I’m imagining a hectic morning with rude, exasperated customers complaining that they didn’t get a moon watch after coming all the way down there.


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  37. #287
    Master sish101's Avatar
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    Quote Originally Posted by RustyBin5 View Post
    Less of a queue in Moscow


    Sent through the ether by diddling with radio waves

  38. #288
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    Queue jumpers at Covent Garden apparently. So glad I decided against heading down.


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  39. #289
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    Marketing masterclass from Swatch. Very smart.

    Those queues look horrendous - peoples capacity to inconvenience themselves to that extent will never fail to amaze me. I do hope a few of the watches actually end up in the hands of enthusiasts though (unlikely I know, but one can hope).

  40. #290
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    These guys are about to discover they’re not available in the Omega boutique.


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  41. #291
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    I went to a fight and sales of Moonswatches broke out

  42. #292

  43. #293
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    Those queues tell me one thing - the Moonswatch is magical and game-changing

  44. #294
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    Quote Originally Posted by J J Carter View Post
    I went to a fight and sales of Moonswatches broke out
    I assume they don't know there's only 150 in stock?

    I can't imagine waiting in a queue like that for any luxury item.

  45. #295
    I might pick a couple up if they go online, not getting involved in the scrum and instead am having a coffee overlooking the park while wearing my 145.0022-78.

  46. #296
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    I stopped my son going down as I said it would be pointless. It's actually pretty funny given they are not limited editions. Some swatch designs do have very long lifespans as current stock so if the demand is there they will churn them out for a fair while.

  47. #297
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    Quote Originally Posted by doogan View Post
    I assume they don't know there's only 150 in stock?

    I can't imagine waiting in a queue like that for any luxury item.
    Ah feel the luxury with every jostle, shove of the anxious crowd.

    Honestly

    Victory the marketing bods.

  48. #298
    Quote Originally Posted by reecie View Post
    I stopped my son going down as I said it would be pointless. It's actually pretty funny given they are not limited editions. Some swatch designs do have very long lifespans as current stock so if the demand is there they will churn them out for a fair while.
    There are an estimated 10 trillion planets in the universe. Should keep even Omega sated for Moonswatch editions for a while.

  49. #299
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    Quote Originally Posted by John Wall View Post
    Bonkers, love how only the people at the front of the queue got uptight about being filmed and nobody else cared.

    How hilarious would it be if Swatch surprised everybody by making them available online at the same time with enough stock for everyone. Not THAT would be marketing genius!!!
    Last edited by Tetlee; 26th March 2022 at 10:57.

  50. #300
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    On the Scottish watch group on FB, they’re saying the Edinburgh store only had 200 to sell, so a lot of unhappy campers (literally) on their way home empty handed.

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