J-C Biver to launch his own brand

[ryanb741]

https://www.hodinkee.com/articles/je...nd-2022-pierre

Interesting although I'd put money on the watches looking like a mish-mash of Hublot Big Bang and Tag Aquaracer. And £££.

[Middo]

He knows how to get a watch brand going though. I’m interested to see what he comes up with.

[Tony-GB]

I wonder if there's a link between this and the rumour that Mr Bennahmias is leaving AP?

[Idontgram]

https://www.hodinkee.com/articles/je...nd-2022-pierre

Interesting although I'd put money on the watches looking like a mish-mash of Hublot Big Bang and Tag Aquaracer. And £££.

I think that’s spot on.

Having said that he is notorious for his marketing and hype. It would be amazing if he launched a line of delicate dress watches!

[ped]

Full range will be available at Biverbrooks

[ryanb741]

Full range will be available at Biverbrooks

Badoom tish!

[stix]

New logo perhaps???

[Merod]

Cue a line up of celebrity endorsements to convince the world of a certain 'heritage'...

[levkov]

So much for him retiring :D

[barneygumble]

Here's a preview of what happens when someone notices your new Biver:

https://www.youtube.com/watch?v=wS3LWOTCW4A