A lot of rather idiotic assumptions about ‘average’ Rolex owner. It is a heterogenous group. Most Rolex owners I know are quite comfortably off. I know some think they sound smart and informed when they put down Rolex as not being up there
in terms of ultimate luxury but the truth is a lot of rich people own and wear Rolex. Number of ‘well off’ people who own one of the Holy Trinity or the seriously expensive boutique brands is still quite small compared to those who buy Rolex. A lot of them are not WIS and equate Rolex with quality and luxury. Rightly or wrongly. It might have to do with successful marketing but it is what it is.