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Thread: Watch luxury categories

  1. #1
    Grand Master RustyBin5's Avatar
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    Watch luxury categories

    Saw this on Facebook - other than Ch Ward Tissot and maybe Rolex, do you see any others in the wrong category? Just a discussion thread really - have fun

  2. #2
    Ralf Lauren and loui vitton


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  3. #3
    Master
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    Doesn't seem a million miles off anthem I'd probably have a few brands up a notch, mainly from quasi to entry level.... But difficult as some of the brands have huge spans

  4. #4
    Master
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    Hublot and Panerai in the high end category is hysterical.

    Ralph Lauren and LV are punching above their true weight also.

  5. #5
    Master Halitosis's Avatar
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    Watch luxury categories

    Interesting marketing angle likely to arouse one’s interest.
    Never heard of Vincero, but suspect their self-categorisation may be worthy of challenge :wink:

  6. #6
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    That was originally posted in WUS I think.. Seiko cover a large span from real cheap to quite pricey with the SLA's . As a manufacturer I would have them in a 'higher' tier, even for the cheaper ones.. I would have Omega in the same tier as Rolex as they have plenty of PM options..

  7. #7
    Grand Master markrlondon's Avatar
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    Interesting. Whether or not one agrees with particular ratings I think that one should not take these things too seriously or too literally.

    There is also the question of whether brands should be categorised on the basis of perception versus reality (as best one can measure either one).

    And should the categories that include the word 'Luxury' have it replaced by the word 'Expensive'? ;-)

    My preferred alterations:

    (1) I'm not sure what 'Quasi-luxury' means versus 'Entry-level Luxury'. Personally I'd combine those two categories into one.

    (2) Panerai should go down from 'High-end Luxury' to 'Luxury'.

    (3) Credor should appear in both 'High-end Luxury' and 'Ultra Luxury'. It all depends on when and what.

    (4) Grand Seiko should appear in all three of 'Luxury', 'High-end Luxury' and 'Ultra Luxury'. Again, depends on what and when.

    (5) Ressence should surely be in 'Enthusiast' (or 'Very Expensive Enthusiast'). (This is not a criticism or belittling of Ressence).

    (6) Citizen should of course appear in 'Luxury' as well as 'Consumer' for their... well, luxury, watches.

    (7) I am surprised that Ulysse Nardin is in 'High-end Luxury' rather than 'Luxury'. Again, not a criticism of their watches but many of their prices are more affordable than others in the 'High-end' category. Perhaps it's another brand that should really appear in more than one category.


    Missing brands:

    Parmigiani Fleurier. Where should they go? I think 'High-end Luxury' or maybe 'Ultra Luxury'.

    Dornblüth. Surprised this is missing. If there was an 'Enthusiast Luxury' category they should be in it.

    Pequinet. Not surprised this brand is missing. In its current incarnation I'd put them in 'Quasi-Luxury' or 'Entry-level Luxury' (or ideally in a combined version of those two categories).

    Timefactors! 'Enthusiast'? :-)
    Last edited by markrlondon; 30th January 2022 at 09:24.

  8. #8
    Master
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    good points well made Mark^^

  9. #9
    Grand Master ryanb741's Avatar
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    Rolex, Panerai and GO should be in Luxury not High End Luxury. Ditto Chopard. Ralph Lauren should be at consumer level for their watches. Hermes should moved up to Luxury from entry-level Luxury, the same applies to Bremont and Carl F Bucherer. Possibly Tag Heuer now as well given new movement to and price points. Longines should be moved up to entry level Luxury from quasi-luxury.
    Last edited by ryanb741; 30th January 2022 at 09:32.

  10. #10
    The only I agree with without reservation is- Vincero- Affordable luxury by cutting out the middleman:-)

  11. #11
    Master
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    Quote Originally Posted by ryanb741 View Post
    Rolex, Panerai and GO should be in Luxury not High End Luxury. Ditto Chopard. Ralph Lauren should be at consumer level for their watches. Hermes should moved up to Luxury from entry-level Luxury, the same applies to Bremont and Carl F Bucherer. Possibly Tag Heuer now as well given new movement to and price points. Longines should be moved up to entry level Luxury from quasi-luxury.
    GO in the same tier as Bremont?

    You can get a lot of mileage out of this topic :)

  12. #12
    Grand Master markrlondon's Avatar
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    Quote Originally Posted by bry nylon View Post
    good points well made Mark^^
    Thanks.




    Some other missing brands to consider in no particular order:

    Roger Smith
    Kari Voutilainen
    JS Watch Co. Reykjavik
    Robert Loomes
    Pinion
    Speake-Marin
    Schofield
    Garrick
    Vertex
    Fears
    AnOrdain
    Newmark
    Marcello C
    Sekonda
    Vostok (the Vostok that is listed is Vostok Europe, not the Russian Vostok)



    - - - Updated - - -

    Quote Originally Posted by ryanb741 View Post
    Ralph Lauren should be at consumer level for their watches.
    Agreed from what I've seen of them.
    Last edited by markrlondon; 30th January 2022 at 09:51.

  13. #13
    Grand Master RustyBin5's Avatar
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    Linde Werdelin missing also

  14. #14
    Grand Master markrlondon's Avatar
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    Quote Originally Posted by RustyBin5 View Post
    Linde Werdelin missing also
    'Quasi-luxury'/'Entry-level Luxury'?

  15. #15
    This is a Ralph Lauren watch with an in house caliber
    . Just costing 60,000 USD.


  16. #16
    Grand Master markrlondon's Avatar
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    ^^^ Interesting. In that case I guess they are another brand that should reasonably appear in more than one (radically separated) categories.

    I leave aside questions of taste and aesthetics of course. ;-)

  17. #17
    Quote Originally Posted by markrlondon View Post
    ^^^ Interesting. In that case I guess they are another brand that should reasonably appear in more than one (radically separated) categories.
    Yup. Just like Polo Ralph Lauren and Ralph Lauren Purple Label are at two different ends of the market.

  18. #18
    Craftsman
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    Very subjective list but having Rolex and Panerai in a category above IWC or Zenith seems rather strange to me against a simple ££££ criteria let alone watchmaking skill and heritage.

  19. #19
    Master
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    I saw a Frodsham last week, absolute high end luxury. If you haven’t seen the photo of the double impulse you’re missing a treat.

  20. #20
    Master blackal's Avatar
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    Quote Originally Posted by markrlondon View Post
    Interesting. Whether or not one agrees with particular ratings I think that one should not take these things too seriously or too literally.
    Followed by 11 comments/alterations to the list........................

    I just looked at the listing and thought - "A lot of watch companies - more than I could have named"

  21. #21
    Grand Master markrlondon's Avatar
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    Quote Originally Posted by blackal View Post
    Followed by 11 comments/alterations to the list........................
    Oh that's the lite non-serious version. :-)

  22. #22
    Craftsman
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    Quote Originally Posted by RAJEN View Post
    This is a Ralph Lauren watch with an in house caliber
    . Just costing 60,000 USD.

    And that is mid-price for Ralph Lauren. The range has a couple of entry level models at £4k to £6k but most watches are between £21k and £85k. Polo is different at £1-2k but, as mentioned, a different brand.

  23. #23
    Grand Master
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    Id switch Dior and Chanel around.

  24. #24
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    Fashion brands such as Fossil, MVMT and CK can bog off.

    RL & LV? Haha!

  25. #25
    Grand Master
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    Quote Originally Posted by apm101 View Post
    Fashion brands such as Fossil, MVMT and CK can bog off.

    RL & LV? Haha!
    LV aren't my thing but some of their high end stuff is proper watchmaking.
    https://www.youtube.com/watch?v=QBYVzwpESFM&t=8s

  26. #26
    People dismiss LV, RL and Hermes mainly out of ignorance but they have some genuine horological credentials.

  27. #27
    Craftsman
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    Quote Originally Posted by RAJEN View Post
    People dismiss LV, RL and Hermes mainly out of ignorance but they have some genuine horological credentials.
    They are no Michael Kors

  28. #28
    Master
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    Quote Originally Posted by Watchmanuk4 View Post
    They are no Michael Kors
    Who wish they could be tw steel.

  29. #29
    Master
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    I think we are always going to be a tough crowd.

    Breguet isn’t in the top bracket for me, nor Credor.

    Comparing engineered watches maybe, but it’s comparing brand luxury.

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