Thanks for posting this. Interest. But I have a question.
So, to be clear, he was saying that they are lacking stock NOT because they are selling more but because Rolex are shipping less to them? Or would that 20 incoming a month previously have replenished stock that simply sold more slowly? In other words, have their monthly shipments from Rolex reduced from X to 20, or what it always 20 a month?
As for having to buy stock that they are not allowed to sell, especially when it is two months' worth of allocation, is surely barking mad. If Rolex want them to have watches to show people because lack of window stock looks bad, it's up to Rolex to build and ship more. Clearly Rolex are not happy with the lack of visible stock situation and its effect on their image otherwise they wouldn't have come up with this plan.