LTF sums it up perfectly. Our first aim is to get up the table asap and survive, next target has to be mixing with teams like West Ham and Leicester. Once we are there can move to next stage, and think about trying to attract some of the genuine big names.
No player that Man City/Chelsea are interested in signing would even consider us regardless of the £££s involved. And they probably still wouldn’t until we can offer champions league, so still long, long way off