So I'm aware Omega are apparently in the process of trying to reduce discounting by ADs. Does anyone know if this has started yet?
I'm planning on buying a white Seamaster this week & was aiming to get 10% off. Do we think this is still realistic?
So I'm aware Omega are apparently in the process of trying to reduce discounting by ADs. Does anyone know if this has started yet?
I'm planning on buying a white Seamaster this week & was aiming to get 10% off. Do we think this is still realistic?
Well just ask in the shop and see how you get on, report back :)
I think this has already started. Went into my local AD last weekend who I’ve regularly gotten about 18% discount off only to be offered an absolute max of 13%. This was against an orange and white PO that’s not a great seller (although I really wanted it for my daily). At the same time we were buying an 8k diamond ring in the same store for my wife as well so I thought my previous discounts would have been a starting point.
Annoyingly they denied ever giving me a bigger discount in the past, despite the fact that I’d gotten them to match chrono 24 prices several times.
I wan’t too annoyed by them offering a poor discount, but I was about being inferred to have fibbed about the discount I had gotten from them before.
I voted with my wallet as a result: the ring was bought elsewhere (for a discount) and I bought a Tudor elsewhere. No discount on the Tudor, but I won’t be needing to pull my pants down if I ever sell it also.
Much as I love Omega, I’m tired of taking a bath come resale time, so without a decent discount any more it kills the brand for me :-(
Last edited by NickGaters; 27th June 2021 at 16:35.
You’re absolutely right and I apologise for offending you.
I was trying to help. Here’s the long-winded version. The OP asked because the pricing structure is rumoured to have changed. So the discount one person may have received a few weeks or months ago isn’t really relevant. The only way to find out is to go and ask, and then the OP will be in a position to offer sound advice to others in the same boat.
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Yes, but play the process through in your head:
OP goes to Omega dealership:
"I like that Speedmaster, but I was hoping for a discount"
"Sorry sir - we are not able to offer any discount"
Now what?
"I was told on good authority that up to 20% discount was available"
"No sir, like I said - we are not discounting the Omegas."
"Not even 10%?"
"No sir - we adhere to the RRP"
then what?
"People on a watch forum have said that dealers are offering up to 20%"
"They are either mistaken, or some other dealer earlier this year, perhaps?"
Buy at RRP or walk.
OR - the dealer offers between 10-20% off after humming and hawing.........................
Neither of the above scenarios are going to be influenced by whatever historical instances are offered here.
I remember back in the day that the tame Omega dealer on TZ would offer 30% discount with no sales tax.
Times have changed.
Cheers,
Neil.
I would love to work in a car dealership and you can come in as a customer. ‘Sorry sir that was last quarters offer’.
In all seriousness negotiating can take a lot of skill and getting a flavour of the types of discount other members have gained will let the OP know if he’s getting a good deal or not.
I got 10% on a white Seamaster Tokyo edition the other week but after asking for other since this is not an option!
It also seems the same across the board after a few more enquiries.
Is this the end of 10, 15% discount on Omega?
I managed 18% back in October after a day of ringing around every Omega retailer in the UK. I'd be interested to see how you get on so please keep us updated.
Got 18% last month, glad I got in if it is happening
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Ernst Jones have some Omega in their sale if you’re lucky enough for it to be the one you’re looking for.
Really don’t see this working too well for them.
Although many of the watches showing as available on the website are just a “mirage” and EJ haven’t had them in stock for months, even if it allows you to order. I was after an Omega, ordered it, had the order cancelled. When I did some digging with a sales assistant, they hadn’t had any stock for weeks before the sale went live.
It is one reason we're seeeing more boutiques - direct control of pricing and brand equity. I personally think discounts are silly - but alas they're necessary as most brands are dillusional in how they price/what they think something is actually worth.
Swiss watches direct are selling this watch at 10% discount without even asking.
I bought a Speedmaster 2021 a few weeks ago and got approx 11% off.
I think if it had been a less popular and new model I could have got more.
Cheers, Shaun
Why would Omega not offering a discount suddenly make them more desirable and less likely to take a hit on resale? Did IWC not try and buy up all their stock to try and keep the market price up on their watches?
It wouldn't.
Maybe it would alter the private sales but in the trade used watches like omega iwc jlc panerai Breitling etc when offered used are being bought at around -50/60%RRP or politely refused.
I cant really see that changing as the market thirst is for rolex AP PP RM etc.
It won't change overnight, but I imagine it would have a knock on impact down the line.
Watches like Speedmasters are in demand. If I can get one at 20-25% off in the showroom of course I'm going to expect circa 40-50% off on a used one. If I can only get them at full RRP in the showroom, suddenly 20-25% off sounds alright for a used one.
The question for me is whether they'll be able to sell them at full RRP.
I got 32 or 33% off the bog standard Speedy a few years ago. Was ok for the money but at full price I would have bought something else instead even if it meant adding more money.
Intersting discussion
what is most surprising is that if any manufacturer of any goods is to seen to exert 'pressure' / control over its network of dealers then it would to my knowledge (if the same as Vehicle retailing) fall seriously foul of the 'Anti-Competition act'...it is illegal to dictate to an independent retailer what they should sell any product for and it is also illegal to penalise any retailer for discounting (breaching free market trading)....the fines for breaching the act were always excruciatingly large to deter such behaviour...
that said manufacturers do 'ahem' find novel ways to make life less fruitful for those who do not tow the line by restricting supply or making investment demands until their 'will' is broken...
most conversations surrounding 'pricing' strategy are typically held off site '1 on 1' and are merely suggestions to improve the retailers profitability and ability to invest in the brand....
once the product is shipped and 'invoiced' (title changed from supplier to retailer) it is the retailers decision what they sell it for even at a loss if they see fit....
It will be interesting to see how it plays out particularly if sales are impacted and retailers are holding stock too long which is detrimental to 'cash flow'...
Last edited by TKH; 28th June 2021 at 15:08.
I visited an Omega AD earlier today while passing to have another look at the new and outgoing Speedmaster and was offered a discount on both without really having to ask or push for it.
The new 2021 model was offered at £4450, older model was offered at £4050.
Just went into an OB as I was eyeing up the SM300 on SC. Looked at the Speedy too and asked if they had a Ploprof to try on.
Didn't get as far as discounts but the SM300 really is fussy both in the dial and the bracelet. The new Speedy isn't anything special and I wouldn't be plonking £4k on one let alone higher. Strange bracelet and strong taper.
They didnt have a single Ploprof in stock and advised me to try the OB in Regent Street "as that's owned by Omega so they'll have to stock it".
Someone fairly high up in a car manufacturer told me before the new version of every car generally looks pretty ugly and the outgoing model is always nicer to look at. I asked why and was told "the new one doesn't have to look better or even be better, it just has to look different. People need to see it and know it's the new one. Looking better is the job of the facelift model".
I think this is what Omega have gone for here. They've mangled the bracelet and clasp while preserving the dial to try make it look as different as possible aka new.
Interesting. I was expecting not to like the new speedy. When I tried it on I really liked it. The size was really nice, end links that don’t stick out made it comfortable, I like the taper of the bracelet and the new bracelet comfort and design as well. I would have preferred the micro adjusting clasp at the price point and the lines engraved on the clasp look a bit out of place. Not enough to put me off though. It’s on my maybe list of next watches.
Great choice. I was offered a max of 10% off a Seamaster by my Rolex AD (huge chain) back in October. Enjoy!
Congrats on your purchase, but unless you have that promise of a ND Sub in writing I think you're being wildly optimistic that it'll ever appear.
Will make a great pair when it does arrive.