That is just bonkers. I remember reading somewhere (granted, a few years ago), that BMW struggled to sell even their top of the line high-end 7 and 8 series, and i8 because they were over 100k and public perception was simply that BMW are not a 100k+ car brand.
I know time has moved on, but it will be interesting to see how the market responds to a 3 series, even one as special as the M3, approaching that figure.
Still, I’m sure BMW understand their market far better than I do…
I’ve just ordered (on contract lease) a Range Rover Sport P400e (PHEV) HSE Dynamic Black Edition, which as well as have a ridiculously long name has what seems to me to be a fairly ridiculous £80k price tag.
But that M3 is 15k more than that…
Presumably few people actually purchase these cars outright anymore, so I guess a lot of it comes down to the finance deal you can get
there.